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Technology Stocks : DRKOOP.Com,Inc - (Nasdaq - KOOP)
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To: ezzy e who wrote (225)6/14/1999 7:59:00 PM
From: Kingpin  Read Replies (1) of 595
 
Ezzy, heres a description of Koops business strategy as oultlined prior to the IPO. This should answer your question. Koop gets a piece
of every ecommerce transaction that originates from its site. They carry no inventory , just scrape a piece of all the sales.
They are involved in such things as prescription drugs, health insurance and diet plans, including food and suplements. By the time they are mature they will have hundreds of revenue producing merchants signed on. And of course they have the advertising revenue as a kicker. They also will offer subscription based services in the future.

Hope this helps.

"Our belief is that health-concerned consumers are highly motivated in their
need to find accurate information and to act on it. Our strategy is to create a
trusted brand that consumers will rely on for that information and for related
e-commerce opportunities. Our business model is primarily to earn advertising,
subscription and e-commerce transaction revenues from advertisers, merchants,
manufacturers and healthcare organizations who desire to reach a highly
targeted community of healthcare consumers on the Internet. For example,
advertisers can target very specific audiences such as persons interested in a
particular disease or individuals who desire to address a particular health
condition. We also earn revenues by facilitating e-commerce transactions, such
as prescription refills and health insurance sales, offered by outside parties".
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