Goprofit and gonow mentioned in Inktomi Release.
(BSNS WIRE) Inktomi Introduces First Customizable, Automated Directory E
Inktomi Introduces First Customizable, Automated Directory Engine
Business Editors and High-Tech Writers
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SAN MATEO, Calif.--(BUSINESS WIRE)--June 15, 1999--
Leverages Human Intelligence Across Millions of Documents;
New Inktomi Technology Integrates Portal Services Suite
Inktomi Corp. (Nasdaq:INKT), developer of scalable Internet
infrastructure software, today announced the Web's first customizable,
automated Directory Engine. The Inktomi Directory Engine uses
breakthrough new technology, leveraging human intelligence to
categorize millions of documents within an automated Web directory.
The new offering allows portal sites to blend in their own unique
content and integrate advanced Web search and shopping capabilities
into a single seamless solution, delivering an intuitive and powerful
Internet experience to users. Directory Engine has been adopted by
existing and new Inktomi customers, including: Aeneid and partners,
including VerticalNet; GoTo.com; GoNow.com; GoProfit.com; and Knight
Ridder Real Cities.
Inktomi also today unveiled its new Concept Induction(TM)
technology. Developed by Inktomi scientists over the past 18 months,
this new technology uses advanced supercomputing techniques to model
human conceptual classification of content, and projects this
intelligence across millions of documents. Using this technology, the
Inktomi Directory Engine has built the Web's largest categorized
directory with an initial coverage of over 1.3 million documents.
Concept Induction technology also leverages the link structure of the
Web to discover conceptual linkages among documents and select the
highest quality and most relevant content.
"Inktomi's launch of Directory Engine and the introduction of our
new Concept Induction technology demonstrate our focus on building
infrastructure that scales the Internet," said David Peterschmidt,
president and chief executive officer of Inktomi. "The Web grows at a
faster rate than any medium in history, and the future of Web
directories will necessarily be a hybrid of human and machine."
Inktomi Directory Engine
The Directory Engine delivers a high degree of customization to
portals and destination sites. Using the Directory Management System
(DMS), portals can extensively "tune and prune" the Inktomi Master
Directory to blend in their own unique content or existing
directories, and change its navigation structure. The system allows
portal editors to add or delete categories and individual documents,
rearrange subject hierarchies, and map taxonomy structures between
existing or third party directories. The intuitive Java interface for
DMS supports hundreds of simultaneous editors, allowing large
organizations to broadly leverage their in-house expertise or online
user communities to constantly evolve and expand the directory.
For portals with existing human-built directories or content, the
Directory Engine provides a powerful infrastructure to extend and
enhance their existing investments. The Inktomi Directory Engine
builds a conceptual model reflecting the portal's unique data
structures and editorial flavor, and uses this model to automatically
populate the directory with thousands or millions of additional
relevant documents. Vertical portals and destination sites can build
topic-specific directories that supplement their existing content and
services.
Portal Services Integration
Inktomi's suite of portal services, including the Inktomi Search
Engine, Inktomi Directory Engine, and Inktomi Shopping Engine, allows
portals to incorporate their own content and communities to create
unique services that enhance stickiness and revenue opportunities. The
suite of portal services is engineered to tightly integrate data and
functionality across applications. Directory Engine is the first
Internet-scale directory to integrate full-text searching of
documents, allowing users to alternately navigate by topic or keyword
search. Because documents are crawled using the Inktomi Search Engine,
the directory offers a high degree of freshness as well as powerful
search tools. The Inktomi Search Engine, in turn, can now integrate
concept recognition into keyword searches for added relevance and ease
of use.
For example, a general search on the word "chips" interactively
prompts the user to refine their search by selecting among topics such
as "computer chips," "poker chips," and "potato chips." Additionally,
the Inktomi Shopping Engine product database has been mapped into the
Inktomi Master Directory, allowing portals to integrate online
shopping offerings that match a user's topics of interest. This
extensive integration across the portal's infrastructure, enabled by
Inktomi's new Concept Induction technology, provides a seamless and
compelling experience for users as well as new revenue streams for
portal companies.
About Inktomi
Based in San Mateo, Calif., Inktomi (pronounced INK-tuh-me),
develops and markets scalable software designed for the world's
largest Internet infrastructure and media companies. Inktomi's
products include the world's largest search engines, online comparison
shopping solutions, and carrier-class network cache software. Inktomi
works with leading companies including America Online, Excite@Home
Network, CNET, CNN, GoTo.com, Intel, RealNetworks, Sun Microsystems,
and Yahoo!. The company has offices in North America, Europe, and
Asia. For more information, visit www.inktomi.com.
Note to Editors: Copyright (c) 1999 INKTOMI CORPORATION. All
Rights Reserved. Inktomi, the tri-colored cube logo, Scaling the
Internet, Traffic Server, and Concept Induction are trademarks or
registered trademarks of INKTOMI CORPORATION. |
