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Tuesday June 15, 8:31 am Eastern TimeCompany Press ReleaseSOURCE: BIOLASE Technology, Inc.BIOLASE Technology, Inc. Signs Major Worldwide Distribution Agreement For Its LazerSmile Tooth Whitening System
SAN CLEMENTE, Calif., June 15 /PRNewswire/ -- BIOLASE Technology, Inc. (Nasdaq: BLTI - news) announced today that it has signed a major distribution agreement for its LazerSmile(TM) Tooth Whitening system with Tactica International, Inc. The one year agreement required significant up front payments that will be applied to future royalties for sales of LazerSmile systems and a minimum annual quota of 500,000 units. Under the terms of the exclusive agreement, Tactica will immediately begin marketing LazerSmile as the IGIA LazerWhite Tooth Whitening System on a worldwide basis. Tactica will also take over responsibility for marketing channels where Biolase already has secured commitments to sell LazerSmile, including mass marketing catalogs Sharper Image, Self Care, Lifestyle Fascinations, Inc and Topix.
Tactica's comprehensive, strategic marketing campaign for the LazerSmile will be focusing on the most important retail distribution channels. Tactica will drive and supplement LazerSmile's retail sales with television infomercials, commercials, extensive print advertising, placement in numerous major direct mail catalogs and distribution through premier retail outlets including upscale department stores, drug store chains and eventually mass merchandisers. Tactica's first two minute commercial is scheduled to air in early July 1999 with the one half hour infomercial scheduled to air in the following weeks.
Under CEO and founder, Avi Sivan and COO Prem Ramchandani, Tactica has become a leader in the direct response industry successfully launching numerous unique, innovative products. Tactica markets its personal care health and beauty products under the IGIA brand name and their new line of houseware products under the VIRELLA brand. Tactica's IGIA products, such as the IGIA Ultra, a radio-frequency hair removal system, and the IGIA Cellulift Massage system, have been successfully marketed through thousands of retail outlets. Tactica's retail marketing activities are extensively supported by an aggressive direct response television advertising (infomercials and shorter commercials) and aggressive print advertising campaigns.
Avi Sivan, CEO of Tactica, commented, ''Initial response from buyers for the LazerWhite in the retail market has been unusually strong. We believe this product offers unique advantages that other tooth brush systems have not been able offer consumers in the past. Tactica is also positioning LazerWhite to be marketed as part of our cosmetic line and the excitement from important players in the market is very encouraging. Several very important retailers including Federated Stores (NYSE: FD - news), May Department Stores (NYSE: MAY - news), Sears (NYSE: S - news) and JC Penney (NYSE: JCP - news) have already agreed to carry LazerSmile based on the extensive television and print campaign that is scheduled for roll out in the coming weeks and months.''
Jeffrey W. Jones, President and CEO of BIOLASE, noted, ''We considered several companies seeking distribution rights for LazerSmile. After careful evaluation, we have concluded and are optimistic that Tactica's extensive experience and successful track record with image products will give us the market exposure that is necessary to achieve sales several magnitudes higher than using individual channels.'' Jones added, ''Tactica's excellent marketing materials and their professional, aggressive and comprehensive approach to selling consumer products are well suited to market the LazerSmile.''
BIOLASE Technology, Inc. (www.biolase.com ) manufactures and markets advanced dental, cosmetic, aesthetic, and surgical products, Hydrokinetic(TM) surgical cutting systems, and other advanced laser and nonlaser based products for the professional and home consumer market. The company's products incorporate patented and patent-pending technologies in the pursuit of painless surgery. BIOLASE also has a home care product, the LazerSmile(TM) Tooth Whitening System (www.lazersmile.com ).
The matters discussed in this news release include forward-looking statements which are subject to various risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated in such forward-looking statements. Such risks, uncertainties and other factors include, but are not limited to, the performance of business plans, the consummation of anticipated contracts, the effect of actions of third parties, including governmental officials, the timely development and acceptance of new products, the impact of competitive products and pricing, and other risks detailed from time-to-time in the Company's filings with the Securities and Exchange Commission, including the reports on Forms 10-K and 10-Q. These forward-looking statements represent the Company's judgment as of the date of this release. The Company disclaims, however, any intent or obligation to update these forward-looking statements.
SOURCE: BIOLASE Technology, Inc. |
