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Technology Stocks : Globalstore.com - GSO on the VSE
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To: justaninvestor who wrote (38)6/15/1999 9:18:00 AM
From: Tim Cruise  Read Replies (1) of 58
 
Your comments about GSO's access to Broadcastmusic.com remind me a little of the strategy CBS used to get access to Banyan's Switchboard. CBS purchased 35% of Switchboard in return for $135 million of advertising ... talk about a neat way to buy an equity stake in a company. Anyway, my point is : is there anyway to put a similiar value on the advertising that GSO is getting from Broadcastmusic? Or is GSO paying to have their banner displayed there?

Thanks,
Tim
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