NEWS from Lifeway.
This is pretty big news which I will explain more about later.
Tuesday June 15
Lifeway Foods Introduces America's First Soy Kefir
SOYRICH Offers Benefits of Soy and Probiotics in Six Delicious Flavors
MORTON GROVE, Ill.--(BUSINESS WIRE)--June 15, 1999--LIFEWAY FOODS, INC. (Nasdaq: LWAY - news) announced today that it will begin introducing America's first Organic Soy Kefir under the brand name SOYRICH(TM) in the third quarter of 1999. The Company's research and development of soy kefir was initiated in response to growing customers' interest in soy products that ensure good health. SOYRICH(TM) will be available for distribution within 30 to 60 days.
Cultured soy products have been proven to contain the highest levels of isoflavones; compounds that are protective against many types of diseases including heart disease as well as breast and prostate cancer. Studies over the past 25 years have also confirmed that soy foods have the ability to lower ''bad'' cholesterol by at least 13%. In an article in Time Magazine (June 7, 1999), entitled The Joy of Soy, Christine Gorman states, ''Sometime this summer or early fall, the US Food and Drug Administration is expected to put soy on its short list of foods that may actually lower the risk of heart disease.'' The verdict is in - soy is loaded with potentially beneficial effects to protect our health.
Lifeway's revolutionary SOYRICH(TM) Kefir is supplemented with probiotics- billions of friendly micro-organisms present in kefir culture which support the immune system and promote gastrointestinal health. SOYRICH(TM) Kefir will offer the same high quality and good flavor that have become the hallmark of Lifeway's original dairy kefir. SOYRICH(TM) will be offered in six flavors and, in a blind taste test, proved to be extremely flavorful and was chosen over other soy based drinks. For millions of consumers who prefer soy based products, SOYRICH(TM) is the obvious choice.
Michael Smolyansky, President of Lifeway Foods, commented, ''We are very excited to pioneer in the introduction of soy kefir while our first national marketing campaign is in process. The success of the campaign is a direct result of the overwhelming consumer acceptance of our products throughout the country. With the increase in market share of our present products and the arrival of our new soy kefir on the shelves, Lifeway is positioned to see a 25%-30% growth in revenues this year.'' He added, ''We at Lifeway, believe that SOYRICH(TM) Kefir is a logical continuation of our present line of functional foods such as Basics Plus(TM), a revolutionary probiotic nutritional drink that promotes gastrointestinal health and our original line of kefir.''
Mark |
