News Alert from PR Newswire via Quote.com
Topic: (NASDAQ:NETP) ,
Quote.com News Item #10433470
Headline: Net Perceptions Joins Forces with CommercialWare to Deliver
Cutting-Edge, Highly Personalized Solutions for the Direct Marketing and Retail
Industries
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MINNEAPOLIS, June 15 /PRNewswire/ -- Net Perceptions(TM) (NASDAQ:NETP),
the leader in real-time personalization solutions has announced that
CommercialWare, a leading provider of order management and fulfillment
software solutions for the direct-to-consumer market, will integrate Net Perceptions' Recommendation Engine into its Mozart(R) platform to provide an end-to-end commerce solution to direct marketers and Internet retailers.
Integrating with the Net Perceptions powered solution, CommercialWare's Mozart provides the foundation to easily create highly personalized shopping experiences for direct marketing and retail customers on the Web, or on the
phone, in real time. For example, when a call center operator interacts with
a consumer who has placed an order using the Internet, personalized cross-sell
recommendations can be made by the operator for the specific caller before
they hang up.
Putting the "Personal" Back in the Personal Shopping Experience
This relationship marks the first time that CommercialWare will offer
cutting-edge personalization technology to the direct-to-consumer market. As
part of CommercialWare's Enterprise Direct Commerce strategy, direct marketers
and retailers can now take advantage of the benefits of Net Perceptions'
industry leading personalization solution across multiple channels -- Web,
phone, fax or mail -- at any point in the transaction process. This combined
solution features order management, fulfillment and personalization technology
as a single offering from CommercialWare, available to new and existing
customers.
"By effectively combining the strengths of Net Perceptions' recommendation
engine with our robust Mozart platform, CommercialWare customers will have a
competitive advantage by offering their consumers a more valuable and
rewarding shopping experience across multiple channels," said William Culp,
president and CEO of CommercialWare, Inc. "As a leader in real time
personalization solutions for the Internet, Net Perceptions has the ability to
provide consumers with merchandise recommendations that are personally
relevant to them -- empowering our customers' call center operators with the
knowledge needed to enhance customer service while increasing their bottom
line."
"CommercialWare's expertise in providing software-based solutions for the retail and direct marketing industries builds on more than a decade of experience providing the infrastructure that enables comprehensive commerce
solutions.
The integration of Net Perceptions' recommendation engine with
the Mozart platform creates a rich direct-to-consumer offering that delivers on the promise of greater sales and increased consumer loyalty," said Steven Snyder, president and CEO of Net Perceptions. Brian Dean, Vice President for Information Technology of Rivertown Trading Company, the consumer catalog and direct marketing arm of Dayton Hudson Corporation, who tested Net Perceptions for Call Centers and is a customer of CommercialWare's Mozart software, said, "The combination of these two world-class direct marketing technologies will add significant value to us and to our consumers. Treating an individual consumer personally, backing
that treatment with a rock solid customer and recognizing their individual preferences in real time is a powerful marketing combination."
About CommercialWare
CommercialWare, Inc., the leader in order management and fulfillment software solutions, is redefining direct-to-consumer commerce by delivering powerful solutions that enable the seamless integration and management of customer information across multiple channels -- Web, phone, fax or mail -- at any point in the transaction process. CommercialWare has a strong customer
base of world-class clients, including Patagonia, Brooks Brothers and Saks Fifth Avenue. As a pioneer of Enterprise Direct Commerce, CommercialWare is delivering new Internet-based solutions that enable traditional direct marketers like The J. Jill Group, Inc. and the new breed of e-retailers, such as BabyCenter and Ritz Camera, to maximize e-commerce opportunities while ensuring flawless integration with other customer channels. For more information, visit CommercialWare on the Web at commercialware.com. |
