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Technology Stocks : GenRad Inc.(GEN) entering the ADSL market!
GEN 25.74+1.0%Nov 7 3:59 PM EST

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To: Jeff Clegg who wrote (35)3/18/1997 11:34:00 AM
From: Mark K.   of 283
 
Ford knows GenRad

GenRad provides the service bay diagnostics for Ford Europe, a relationship that has grown strong through the Jaguar relationship. HP provides the service bay diagnostics for Ford North America. That business is up for grabs, and could possibly be split between the two. If GenRad were to take half the $50 million, and put half of that into 1997, with a 15% net margin and 29 million shares out, you'd have another $.06 per share of EPS to add to the company's $1.25 per share guidance. The Ford contract is icing on the cake, and not needed to conclude that GEN is undervalued on its core business. However, if GEN penetrated Ford NA, it would be in a good position to supply board testing equipment to Ford, as it does to Chrysler.
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