And now, SYMC....
MySoftware Company(TM) and Symantec(TM) Partner to Bring Online Customer Prospecting Service to Symantec's Small Business Customers
Co-Branded Version of MyProspects.com(TM) Now Available to Symantec Customers
June 15, 1999 05:24 PM
PALO ALTO, Calif., June 15 /PRNewswire/ -- MySoftware Company MYSW , a leader in Internet direct marketing services and software for small businesses, and Symantec Corporation SYMC , today announced a strategic partnership that will allow Symantec's customers to prospect online for highly targeted consumer and business sales leads. Symantec joins the impressive list of MyProspects.com partners, which now includes Ameritech, Apple, Intuit, Netscape and ZDNet.
A co-branded version of MyProspects.com, MySoftware's Web-based customer prospecting service that allows small businesses and sales professionals instant, on-line access to targeted sales leads, went live Friday at salesleads.myprospects.com. Symantec users can access the site directly to select profiles of their target customers and instantly identify those consumers and businesses precisely matching their criteria. Once a list is selected and downloaded, users can import the prospect lists directly into their desktop applications, including Symantec's ACT! 4.0. The co-branded site includes the Symantec brand in addition to the MyProspects.com brand.
"We are thrilled to partner with Symantec, one of the most recognized and respected names serving the small business market, to bring the power of the MyProspects.com e-prospecting service to their large customer base," said Robin Goldberg, vice president of marketing for MySoftware. "This partnership extends our commitment to providing small business professionals with quality products and services that can ultimately help them grow profitably."
Symantec will promote the co-branded site to their install base of small business owners and sales professionals and create promotional links to the co-branded site from its popular small business Web site ( smallbiz.symantec.com ), and from the highly trafficked ACT! site (www.Symantec.com/ACT). The Company will also market the site to users beyond its install base through extensive on-line media purchases.
About Symantec
Symantec is the world leader in utility software for business and personal computing. Symantec products and solutions help make users productive and keep their computers safe and reliable anywhere and anytime. Symantec offers a broad range of solutions and is acclaimed as a leader in both customer satisfaction and product brand recognition. Symantec is traded on Nasdaq under the symbol SYMC. More information on the company and its products can be obtained at www.symantec.com.
About MySoftware Company
MySoftware Company combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's complementary Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com.
SOURCE MySoftware Company
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