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Non-Tech : E*Trade (NYSE:ET)

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To: X Y Zebra who wrote (7181)	6/16/1999 2:07:00 AM
From: Spytrdr	Read Replies (4) of 13953

Amazon's most valuable asset, in my opinion, is their database of CUSTOMERS' SHOPPING PREFERENCES. the information they are gathering on each and every one of us is frightening, and as the product lines they carry gets broader, their knowledge of our tastes and preferences will increase too. they will be able to target each individual customer with very direct marketing and personalized offers. i don't know how any "brick and mortar" retailer will be able to match that profound *knowledge of their customers' tastes" Amazon will have... and Amazon absolutely RULES on the web.

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