June 16, 1999 08:15
USA Video Interactive Establishes West Coast Subsidiary for Internet
Advertising, High-Tech Ad Agency Services for Entertainment
SANTA MONICA, Calif., June 16 /PRNewswire/ -- USA Video Interactive (OTC Bulletin Board: USVO;
Amex: US) (http://www.usvo.com) has established a West Coast subsidiary, Merging Rivers Media, to
create the first-ever Internet-TV ad agency. Merging Rivers Media is opening an office in Santa Monica,
California, today's entertainment capital of the world.
Merging Rivers Media will focus on entertainment-related applications of the USA Video Interactive
technology, providing the full range of advertising agency services to entertainment companies, advertisers,
corporations and others. Merging Rivers Media will make it possible for advertisers to broadcast their
existing video content on the Internet utilizing USA Video's patented Video-on-Demand(TM) technology and
its wavelet compression via servers to be installed on the UUNET network. Additionally, Merging Rivers
Media will design and produce custom broadcast-video content specifically prepared for Internet users. This
will allow advertisers and others to reach the growing Internet audience 24 hours a day, with compelling and
effective full-motion, broadcast quality video.
"With its wealth of experience in the entertainment and advertising worlds, Merging Rivers Media brings USA
Video Interactive the expertise we need to introduce the next-generation of true Internet
Video-on-Demand(TM) to advertisers and entertainment businesses in California and throughout the world,"
said Edwin Molina, President of USA Video Interactive.
Rafael O. Quezada has been appointed President of Merging Rivers Media and Joseph F. Curtis has been
appointed Vice President. Quezada is a business and marketing consultant with extensive E-commerce
experience. He previously served as Vice President of New Data Solutions, and Partner of Altered Spaces,
Inc. Curtis is currently President of Curtis & Co., a marketing and promotions communications company in
Los Angeles, California. He formerly was Vice President of the Marketing Corporation of America and Vice
President of Flair Communications in Chicago.
"USA Video Interactive has given Merging Rivers Media the opportunity to capture a global marketplace of
advertising customers with its superior technology," said Quezada. "We are proud to help bring commercial
advertising from flat-graphic to the vastly more expressive large-screen, flowing motion video."
"The initial response from entertainment and corporate clients has been fantastic across the board," said
Curtis. "There is great eagerness to make the most of this exciting new technology."
USA Video Interactive is an international designer and supplier of high-tech Video-on-Demand(TM) systems
and services. The USA Video Interactive technology allows users to view streaming video or to access
digitized video libraries, including movies, sports, other entertainment, educational resources, corporate
training seminars and other archives. The USA Video Interactive technology gives users full-motion video;
the unique flexibility of standard, VCR-like controls of play, fast forward, reverse and pause; and the
convenience of a standard Internet-browser format for access. USA Video Interactive can utilize MPEG-1,
MPEG-2 or MPEG-4 compression techniques but prefers its Wavelet technology. The USA Video Interactive
Wavelet technology allows direct streaming and download & play options; provides video images
significantly faster and at a higher degree of resolution than previously available methods; significantly
overcomes bandwidth restrictions; and eliminates the blockiness and slowness of current technologies, all
at a lower cost. It allows extremely high compression ratios while retaining broadcast quality, an essential
feature of the USA Video Interactive technology.
USA Video Interactive Corp. US Office: 70 Essex Street; Mystic, CT 06355;
800-625-2200; 860-572-1560.
Canada Office: 837 West Hastings Street; Suite #507; Vancouver, B.C.
V6C 1B2; 800-321-8564; 604-685-1017.
Trading symbol on the US NASD OTC BB: USVO; SEC 12g3-2(b)
Exemption: #82-1601. Trading symbol on The Alberta Stock Exchange: US.
Standard & Poor's Listed. CUSIP 902924208
Video-On-Demand(TM) and Video Yellow Pages(TM) are trademarks of USA
Video.
The Alberta Stock Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy of this release.
SOURCE USA Video Interactive
/CONTACT: Media - Tony Castagno, 860-572-1560, or Investors -
Kevin Yorio, 860-572-1560, both of USA Video Interactive/
/Web site: http//www.usvo.com/ |
