PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 24.36

+0.2%

10:08 AM EST

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To: Anthony Wong who wrote (7952)	6/16/1999 7:15:00 PM
From: Bull-like	Read Replies (2) of 9523

Anthony- I think the problem is where you want to put expectation. WLA certainly needs Pfizer's marketing muscle, otherwise lipitor won't be such a huge success. Keep it in mind that very few drugs can be compared to lipitor, and a big reason it IS successful is this coalition with Pfizer. So, WLA did the right thing not to sever the relation with PFE. Now, from hindsight, WLA could have asked for a better deal before they asked PFE for co-marketing lipitor. But right now, what keeps WLA in good financial shape is due largely to Lipitor. We still don't know the impact of Smith-Kline on Rezeulin yet. My feeling is that the competition will dampen the growth, but not the product, of Rezulin. All in all, I still think WLA is in much better shape than most of the big-pharmas and well-positioned for the next pipeline burst in the years ahead. And what buys them time is LIPITOR! For that matter, I think MRK is in serious trouble. Remember, in this industry, PATENTS are the keys!

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