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Technology Stocks : Apple Inc.
AAPL 261.05+0.3%Jan 13 3:59 PM EST

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To: Phillip C. Lee who wrote (1773)3/18/1997 4:29:00 PM
From: Stock Puppy   of 213182
 
Apple Discusses Q2 Revenue Outlook .

CUPERTINO, Calif.-March 14, 1997-In a conference call with financial
analysts today, Apple Computer, Inc. executive vice president and
chief financial officer Fred Anderson indicated that the Company
expects revenues for its second fiscal quarter ending March 28, 1997
to be between $1.6 and $1.7 billion dollars.

"As we've previously discussed," said Anderson "we exited the first
quarter with surplus channel inventory. We've been extremely pleased
with the results of channel sell through of that inventory this
quarter, particularly in the Americas. However, this surplus channel
sell-off has been off-set by reduced sell-in during the quarter to
restore a more normalized channel inventory level. This phenomenon
coupled with the traditional seasonal softness of demand in our
second quarter suggests that we will generate lower revenues
significantly than those we achieved in our first fiscal quarter,"
Anderson stated.

Apple expects to release the results of its second fiscal quarter in
mid-April.

Apple Computer, Inc., a recognized innovator in the information
industry and leader in multimedia technologies, creates powerful
solutions based on easy-to-use personal computers, servers,
peripherals, software, handheld computers and Internet content.
Headquartered in Cupertino, California, Apple develops,
manufactures, licenses and markets solutions, products, technologies
and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts: Investor Relations Nancy Paxton Apple Computer, Inc.
(408) 974-5420 email: paxton1@apple.com

Katie Cotton Apple Computer, Inc. (408) 974-7269 email:
katiec@apple.com
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