TheStreet.com Signs Comprehensive Agreement with
DLJdirect For Subscription Marketing
Online Broker to Purchase Subscriptions to TheStreet.com for Distribution To
Account Holders
NEW YORK and JERSEY CITY, N.J., June 17 /PRNewswire/ -- TheStreet.com,
Inc. (Nasdaq: TSCM) announced today a one-year subscription marketing
agreement with DLJdirect (NYSE: DIR). Thousands of investors trust
TheStreet.com's timely online financial coverage and rely on DLJdirect for their
online stock and fund trades. Under the agreement, the two companies are working
together to offer TheStreet.com to investors who trade through DLJdirect.
Beginning later this month, DLJdirect will begin purchasing premium subscriptions
to TheStreet.com for its large account holders and for clients who open a new
DLJdirect brokerage account as part of a joint promotion. Courtesy of DLJdirect,
the new clients will receive a one-year annual subscription with a retail value of
$99.95, while large account holders will receive ongoing premium access to
TheStreet.com. Current DLJdirect clients who do not receive a subscription to
TheStreet.com courtesy of the brokerage firm are not left out -- TheStreet.com will
give them the opportunity to subscribe at a discount.
The agreement also provides for TheStreet.com's story headlines to be indexed on
the DLJdirect Web site, so that investors who request a stock quote through the
site will see headlines of recent TheStreet.com stories about the stock. They will
then be able to click on a headline and link to TheStreet.com story.
"TheStreet.com offers investors unmatched access to the financial news and tools
they need to take control of their investment portfolio, and DLJdirect democratizes
the trading process with affordable trades for all investors," said Kevin W. English,
Chairman and Chief Executive Officer of TheStreet.com. "This partnership makes
TheStreet.com's full range of timely financial news available to DLJdirect's valued
clients, who will use our quality content to make informed investment decisions."
"TheStreet.com and DLJdirect stake their reputations on providing investors with
the most current and most insightful financial news and analysis available on the
Web," said Blake Darcy, Chief Executive Officer of DLJdirect. "By offering
TheStreet.com to clients at no additional cost to them, we give investors a very
compelling reason to trade with DLJdirect."
TheStreet.com, Inc. (Nasdaq: TSCM) is publisher of TheStreet.com, a leading
Web-based provider of original, timely, comprehensive, and trustworthy financial
news and commentary. TheStreet.com ( www.thestreet.com ) was founded in 1996
and is based in New York City, with bureaus in San Francisco and London.
TheStreet.com's editorial team, with over 50 experienced financial journalists and
two dozen outside contributors, publishes approximately 40 original news stories
and commentaries every business day, including columns by James J. Cramer,
Herb Greenberg and Adam Lashinsky. TheStreet.com, Inc. has established
strategic alliances with Yahoo!, America Online, The New York Times Co., Fox
News Network L.L.C., Intuit, 3Com, E*TRADE, DLJdirect, and other leading
companies.
DLJdirect -- A subsidiary of Donaldson, Lufkin & Jenrette, DLJdirect is one of
America's premier online brokerage firms. Since 1988, the company has executed
over $52 billion in online transactions. Today, DLJdirect has more than 600,000
customer accounts and serves approximately 90,000 daily visitors to its web site.
The company's common stock trades on the New York Stock Exchange under the
ticker symbol DIR.
SOURCE TheStreet.com, Inc.
/CONTACT: Sean McLaughlin of TheStreet.com, 212-271-8254, email,
smclaughlin@thestreet.com; or Media, Claudine Cornelis, or Investors, Elisa
Mailman or Karen Griffiths, 212-661-8030, all of The Financial Relations
Board/
/Web site: thestreet.com /
(TSCM DIR) |
