Roger's 1998 Short Picks Message Board

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Strategies & Market Trends : Roger's 1998 Short Picks

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To: Whisperer! who wrote (18244)	6/17/1999 12:09:00 PM
From: BDR	Read Replies (3) of 18691

LRW- anyone else think that the concept of branded temporary manual labor isn't going to command a premium in the long run? I have taken a short position but I am still trying to understand the argument in favor of a long position. It reminds me of the concept of branded "premium" iced tea of a few years ago. Admittedly the founders of the company that started all that (can't even recall the name now) managed to sell the company to Quaker Oats for a nine figure sum if memory serves me well. Quaker realized a few years later that it was left holding the bag. There is no such thing as "premium" iced tea. The arrival of competition stymied growth and cut margins. I believe Quaker ended up writing off nearly their entire investment.

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