iTurf and DoughNET.com Form Alliance
Unique E-commerce Service Facilitates Online Shopping for Teens
NEW YORK--(BUSINESS WIRE)--June 17, 1999-- iTurf Inc. (Nasdaq:TURF - news), a leading provider of Internet community, content and commerce services for Generation Y, today announced it has entered into a partnership with DoughNET, doughnet.com.
As part of the agreement, iTurf's dELiA*s.cOm, drooog.com and tsisoccer.com e-commerce sites are featured online shopping destinations on DoughNET's website. DoughNET Inc. works with leading retailers, financial institutions, nonprofit organizations, and media companies to provide a safe and secure service on the Internet where teens can use money online just as they would in the real world. Parents can set up online accounts for their teens that function as virtual debit cards so that teens without access to a credit card can shop online. In addition, parents can customize DoughNET's site to guide teens through all aspects of managing their money.
''Our new partnership with DoughNET represents an exciting component of our efforts to further cultivate teen interest in our sites,'' stated Renny Gleeson, Senior Vice President of Marketing for iTurf. ''We are particularly pleased to be featured on DoughNET's site as it facilitates teens' ability to shop online -- even if they don't have access to credit cards. DoughNET provides services that are well matched to iTurf's users, and we look forward to a productive relationship as we broaden our reach to Generation Y.''
Mary Ann Caminero, Director of Merchant Relations at DoughNET, commented, ''iTurf has been incredibly smart in communicating and delivering a great assortment of products for Generation Y. All of its sites offer great, fun and affordable items which DoughNET teens will now be able to access through this new alliance. We are happy to have them on board.''
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