Roger's 1998 Short Picks Message Board

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Strategies & Market Trends : Roger's 1998 Short Picks

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To: Mark L. who wrote (18252)	6/18/1999 12:32:00 PM
From: Gerald Walls	Read Replies (2) of 18691

There is such a thing as branded premium ice tea. We proved that, and then Arizona Iced Tea proved it again. IMVHO, what made Snapple famous was the very wise decision to advertise on The Rush Limbaugh Show. As far as Arizona Iced Tea goes, I'll never bother to try it. It's not even made out here. From what I understand it's made in New York City. I guess that New York City Iced Tea didn't provide them the image they wanted so they borrowed someplace else's. I do agree that you can give anything a brand premium with enough advertising. Look at Naive bottled water. Sorry, that's Evian. I accidently reversed the name.

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