MYSW - MyProspects.com
The company then created the site MyProspects.com to sell e-prospecting services to small business and started to form partnerships to market the site and generate further synergies between their growing online business and their traditional software business. Some of the more significant partnerships are with Pitney Bowes, for distribition of their mailmanager software, and address checker (which licenses the comprehensive US address list from the post office and updates monthly, generating a nice recurring revenue stream), Intuit, ZDnet, Polk and Experian (private label, OEM'ed versions of the e-prospecting service, and Netscape's netcenter small business service.
All these developments have been fairly recent, I would suggest reading the press releases.
From talking with the company, it seems that their strategy is to leverage their installed base of software customers (small businesses) into this new e-prospecting market, and then expand to offer other small business services... (realty? insurance? legal? etc)
The potential e-prospecting market for small business could be huge, in the neighborhood of $1 billion, and if successful, my guess is the company will slowly graduate up to larger corporate customers, essentially becoming THE online list broker (which would make them a likely takeover candidate for one of the data providers). The beauty of their strategy is that the website, if successful stands to be very profitable very quickly as there is no inventory costs save the licensing fees they pay to the data providers, the overhead is very low, and the marketing data industry is one ideally suited to Internet distribution (high value, low bandwidth, data).
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