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Strategies & Market Trends : Roger's 1998 Short Picks
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To: Kip518 who wrote (18257)6/18/1999 3:43:00 PM
From: BelowTheCrowd   of 18691
 
Kip,

Now THERE's a sound business strategy. Lose billions on a product you don't know how to market just to avoid becoming a takeover target.

I don't see how this helped the shareholders. They would have done just as well owning a piece of PEP, and better owning KO.

I think today OAT realizes that they don't know how to market well in the "fashion conscious" niche. (To some extent true of KO, PEP, MO and the others too.) They'll stay boring. Nothing wrong with that going forward.

mg
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