NeoMagic(R) Multimedia Accelerators Drive ThinkPad 240, IBM's First
Mini-Notebook for North America
Embedded Memory Technology Enables Multimedia Performance in Super Slim
2.9 Pound Notebook
SANTA CLARA, Calif., June 18 /PRNewswire/ -- NeoMagic Corporation
(Nasdaq: NMGC), the pioneer of embedded memory and logic technology and the
leading producer of single-chip multimedia accelerators, announced today that
the new IBM ThinkPad 240 mini-notebook, introduced for the U.S. and Canadian
markets, runs the popular MagicGraph128XD multimedia accelerator. The ThinkPad
240 mini-notebook is approximately one-inch thin, weighs 2.9 pounds, and has a
full-travel keyboard that is 95% the size of current standard ThinkPad
keyboards. Designed for professionals who travel, the ThinkPad 240 has a full
set of standard-sized ports which combine with the performance of the
MagicGraph128XD multimedia accelerator to make an ideal portable PC for mobile
presentations.
"Mini-notebooks have sold well in the Japanese market and appear to be
gaining appeal in the North American market. IBM's new ThinkPad
240 mini-notebook with an almost standard-size keyboard should be very popular
with users who want the best in ultraportable mobility, but also prefer the
comfort of a larger keyboard," said J. Gerry Purdy, PhD, President and CEO of
Mobile Insights, a market analysis and professional services firm in Mountain
View, California. "In an ultraportable like the ThinkPad 240, users want
high-performance multimedia features as well as the thin-and-light
configuration, a product category virtually enabled by NeoMagic Corporation's
embedded DRAM technology."
"NeoMagic continues to focus on delivering technology that combines the
highest performance, lowest power, and smallest size in a single-chip solution
that demonstrates state-of-the-art integration," said Ron Jankov, senior vice
president and general manager of NeoMagic's Multimedia Products Division. "Our
MagicWare(TM) embedded memory and logic technology delivers 128-bit bandwidth
for high-quality multimedia capabilities to the IBM ThinkPad 240 mini-notebook
with excellent battery life."
About NeoMagic
NeoMagic Corporation, based in Santa Clara, California, has pioneered the
integration of DRAM, complex logic, and analog circuits into single-chip
solutions. The Company's proprietary MagicWare(TM) technology increases
performance while reducing power consumption, by eliminating the need to drive
signals off-chip to discrete memory. In addition to multimedia accelerators
for notebook computers, the company is now pursuing product opportunities in
digital cameras, DVD drives, and DVD players. NeoMagic's multi-market strategy
focuses on applications that benefit from mobility, small form factor, battery
life, and performance enhancements, and provide value-added semiconductor
solutions for mobilizing the capture, storage, access, and playback of digital
multimedia content for the Internet age. NeoMagic Corporation has been awarded
honors by the Fabless Semiconductor Association for the past three years: In
1996, as the industry's "Most Respected Private Fabless Company"; In 1997 and
1998, as the "Best Financially Managed Fabless Company." NeoMagic may be
contacted on the World Wide Web at www.neomagic.com or at 408-988-7020.
NOTE: IBM and ThinkPad are trademarks of IBM Corporation. NeoMagic,
MagicGraph, and the NeoMagic circle logo are registered trademarks of NeoMagic
Corporation. MagicWare and MagicMedia are trademarks of NeoMagic Corporation.
All other trademarks are the property of their respective owners. NeoMagic
disclaims any proprietary interest in the marks and names of others.
SOURCE NeoMagic Corporation
-0- 06/18/99
/CONTACT: Betty Watkins of NeoMagic Corporation, 408-988-7020, or
bwatkins@neomagic.com; or Bruce LeBoss of ChipShots, Inc., 408-541-8744, or
leboss@chipshots.com, for NeoMagic Corporation/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 120874/
/Web site: neomagic.com
(NMGC)
CO: NeoMagic Corporation; IBM Corporation
ST: California, New York
IN: CPR
SU:
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