nihil, that damn robot is the problem. Did Edelstone mention the robot in his report?
If you see it 1-3 times in a focus group it's "charming".
However, when you're sitting in a sweltering apartment watching NYPD Blue reruns on Fox and you see that thing coming at you for the 80th time and you hear the first notes of that candy-ass song, if you're like me, you will have changed the channel.
Your immediate reaction will not be "gee, maybe I will move from a P-233 w/ mmx to a PIII", but rather "get this friggin' thing out of my face".
That is one of the worst ads I've ever seen.
And then multiplying it's general lameness by the overexposure - just thinking about I'm starting to get pissed.
Hey Intel - this is bordering on abuse of the public airwaves!
Enough with the robot!
disco music + bunny suits = "hip", "that's cool", etc.
robot + that song = "Why does Intel suddenly think we're all morons?"
AMD should have at least one ad in the K7 campaign involving a robot being smashed, mangled, or mutilated.
And the band too.
AUDIO: house/techno
VISUAL: some guy using a K7 to guide a team of robot drones that corners the Intel robot in a dark alley...a drone helicopter, also guided on a K7 system, picks it up with a magnet (and it's VERY, VERY important here that the audience sees the mixture of pain and fright on the robot's face) dumps it in a trash compactor, and smashes it...then the guy operating the drone's turns to his superior and asks "can we get the band now?"
Would it sell more K7's?
I don't know, but it would give us all a vicarious thrill, and a very satisfactory one at that <g>
Good trading,
Tom |
