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Strategies & Market Trends : Roger's 1998 Short Picks
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To: Mark L. who wrote (18252)6/18/1999 10:24:00 PM
From: BDR  Read Replies (1) of 18691
 
<There is such a thing as branded premium ice tea. We proved that, and then Arizona Iced Tea proved it again.>

Ahh, spoken like someone from marketing. What you proved is that you can create a brand for iced tea. What I said was, "There is no such thing as "premium" iced tea." I still maintain that there is no such thing, though advertising hype may be able to create the perception among the suggestible.

Actually I didn't mean to turn this into the Quaker Oats discussion thread. Anybody have an opinion about LWR?
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