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Politics : Formerly About Advanced Micro Devices
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To: Yougang Xiao who wrote (62426)6/19/1999 9:32:00 AM
From: Amy J  Read Replies (1) of 1572138
 
RE: "Athlon is “ai shi lang” in Mandarin, which can be translated into “love dead wolf”, simply awful!!"

Doesn't sound the best.

Changing a name is costly (collateral, coordination with suppliers, packaging, name recognition costs, etc.) and once a name is introduced into the channel, it's generally too late.

Trademarked names may be used in duplicity, only when they are used in different, non-conflicting industries, i.e. socks and MPU, except for cases where there is broad consumer awareness on the name, i.e. Pepsi.

Amy J
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