Craig, I have been cogitating on the Friday release, and the more I think about it, the more jazzed I am!
Before yesterday's release, I had basically written off the entire PC market for HeartSoft--it would simply not have the muscle to get a significant foothold in a market teeming with over 100 web filtering programs already.
But now? Well, with HeartSoft's program being the ONLY one on the market with photo recognition and blocking abilities, I now estimate that KIWE (or whatever it will be called when released) will nab a nifty 50% of the PC market if properly presented to the buying public.
For example...NetNanny or CrayonCrawler may stop a visit to usavideo.com as will KIWE, but say a child follows a link to a foreign website written in Cyrillic? ONLY KIWE will block that site, as ALL other "secure" browsers will key on words, not images.
So, based on what we know, what will KIWE have over all the competition?
1) KIWE will be for PC and Macintosh--the competition is for the PC only! Mac's are only 4 to 5% of the computer market as a whole, but make up 65% of computer's in schools--remember what Ben Shell said about school sales? Every 1% = 15¢ to the bottom line....65 x .15 = yummm!
2) KIWE, of the scores of filtering software out there, will be the ONLY one with image filtering capability. Not NetNanny, not CrayonCrawler, not the filter software produced by TheLearningCompany--ONLY HeartSoft's KIWE. This is a GIANT coup for our company!
3) KIWE will be among the few that filter foreign words, as well as English words. As long as the alphabet the URL uses is Arabic, KIWE should catch and block porn, hate sites, etc.
I am looking ahead now to the day when a major magazine, say PC World, does a side-by-side comparision of the top ten filtering programs on the market. Can you imagine the reaction the market will have (not just the stock market) when the result comes in with HeartSoft garnering a "A" for KIWE with the next closest package dragging in with a "C+" at best?!? MAN!!
And we have not even looked at the other uses for the image recognition trick...about using to search FOR images you want, rather than BLOCK those you don't? PEOPLE ARE GOING TO WANT THIS! NETSCAPE IS GOING TO WANT THIS! MICROSOFT IS GOING TO WANT THIS!
And our HeartSoft has it. Just think about it. <g>
My sell price for my VERY rare shares just went up 400%. Am I jazzed? Yup.
Cheers!
Rick Williams |
