Princeton Video Image to Debut "Virtual Red Zone" in Sunday Fox Telecast of NFL Europe League World Bowl Qualifier
Business Wire - June 18, 1999 14:21
LAWRENCEVILLE, N.J (BUSINESS WIRE)--June 18, 1999--
Virtual First Down Line, Sponsored By VISA, Also To Be Used
Continuing the trend to enhance live sports telecasts with electronic imaging, Princeton Video Image, Inc. (NASDAQ: PVII, www.pvimage.com), announced that this Sunday's NFL Europe League World Bowl qualifier, to be shown live in the U.S. at 1 PM (ET) on Fox, will debut PVI's "Virtual Red Zone" technology, which places subtle red highlighting on the field along sidelines inside the 20 yard line. Premiering in the game between the Barcelona Dragons and the Frankfurt Galaxy, the Virtual Red Zone will be used in conjunction with PVI's virtual First Down Line. For the first ti me the virtual First Down Line will include a sponsorship credit, with VISA as sole sponsor. For information on this technology and its use in other live and recorded sports events, please contact Christina Friedkin of Roher Public Relations at 212-986-6668.
Editors Note: Digital photos showing the virtual Red Zone and the virtual First Down Line are available on request.
CONTACT: Christina Friedkin
212-986-6668 or cfriedkin@roherpr.com |
