NaviNet Increases National Coverage Area for Internet Access
BUSINESS WIRE - June 22, 1999 09:15
ANDOVER, Mass., Jun 22, 1999 (BUSINESS WIRE via COMTEX) --
Internet Service Providers Will Use GeoDial SP to Grow Subscriber Bases in Texas
NaviNet, Inc., a majority-owned subsidiary of CMGI, Inc., and an innovative Internet Access Provider offering outsourced dial-up network services to ISPs, today announced the expansion of its service coverage area to include Texas' four largest metropolitan areas - Dallas, Houston, San Antonio, and Austin. With the addition of these cities, NaviNet now reaches more than one-third of the U.S. Internet population with GeoDial SP, the company's flagship service that provides cost-effective, high-availability outsourced dial-up access to ISPs. NaviNet will continue its network expansion to reach more than eighty percent of the U.S. Internet population by the end of 1999. In addition to Texas, GeoDial SP is currently being offered in the Northeast, Midwest and Southern California.
GeoDial SP offers the industry's best price/performance ratio for dial-up Internet access and allows ISPs to expand into new regions or increase coverage in an existing region without having to build a physical presence in the area. With the GeoDial SP service, ISPs can selectively increase their local dial-up coverage in U.S. markets, while significantly lowering their cost per subscriber.
"NaviNet has consistently done a great job allowing us to expand our coverage and increase the reliability and quality of our service," said Michael Almond, CEO, Planet Systems Network (www.psn.net).
"By providing our ISP customers with the industry's most aggressive modem availability guarantee, NaviNet is setting a new standard for cost-efficiency and performance in the Internet access market," said T.C. Browne, CEO, NaviNet. "As we continue to roll out the network nationwide this year, more and more ISPs will be able to benefit from the advantages NaviNet has to offer."
GeoDial SP is based on the NaviNet Technology Platform, a unique network architecture which aggregates modem calls from a wide calling area and uses High Speed IP Backbone, Private Transit Internet connectivity, and switch bypass technology to provide a clear path to the Internet for modem calls. This virtually eliminates busy signals for modem calls -- the No. 1 complaint of end-users.
About NaviNet
Focused on ISPs who want to quickly expand their coverage, capacity and capabilities, NaviNet is an innovative Internet Access Provider offering ISPs cost-effective, high -availability national network services, including connectivity, network management, user authentication and customer support.
More information about NaviNet can be obtained by accessing navinet.net or by calling 877-NAVINET (877-628-4638).
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iAtlas' Forms Advertising Partnership with Adsmart
BUSINESS WIRE - June 22, 1999 08:20
LAUREL, Md., Jun 22, 1999 (BUSINESS WIRE via COMTEX) --
-- Adsmart To Lead Winning Online Advertisers To iAtlas' Premiere Searching Web site --
In a partnership signed today with Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc., iAtlas Corporation and its partners, are now able to take advantage of Adsmart's marketing and advertising expertise to penetrate specific audiences and obtain its marketing goals. Adsmart represents more than 250 premier Web brands, totaling 1.8 billion impressions a month and is one of the world's top three online advertising networks. Under the terms of the agreement, Adsmart will direct advertising salesfor iAtlas, while allowing iAtlas to leverage Adsmart's already established relationships with key advertising and Web site vendors.
For the first time ever, due to the combination of iAtlas' database, Adsmart sales force, and AdForce's centralized ad management service for online publishers and advertisers, Search Sites will be able to sell targeted banner advertisements based on geographic location and industry. While previously only available to yellow page directories, this powerful combination now makes highly targeted advertising available to the highest traffic locations on the web. For example, a Seafood Restaurant located in San Francisco will nowbe able to spend their ad dollars specifically on users that limit their search to web sites owned by "Restaurants" in "San Francisco."
"One key component to providing a turn-key solution to our customers is a successful advertising plan as well as generating 'clicks per minute' or 'eyeballs' to our site," said Jeff Black, CEO of iAtlas. "Our partnership with Adsmart is critical because it enables us to leverage their already established relationships with online media buyers and to provide our customers with a total solution designed to maximize the revenue they receive."
"iAtlas is leading the way in outstanding search technology and we are pleased they selected Adsmart as their Internet advertising service," said John Federman, chairman and chief executive officer at Adsmart. "We take pride as a company to partner with industry leading organizations such as iAtlas that continue to guide the market and lead the way in Internet capabilities."
About iAtlas Corporation:
Based in Laurel, Md., the privately held iAtlas Corporation develops and markets filtering technology that brings the Internet into focus.
iAtlas' patent-pending filtering technology, the Infolens, reduces information overload by making it possible to perform sharply focused searches for Internet-specific, traditional business demographic, and geographic information. Using iAtlas' open data technology, search and directory sites can become Next Generation Portals, offering for the first time user-directed filtered search capabilities. Users can choose filters that are relevant to their search and, through those filters, locate only information relevant to theirsearch.
In addition, iAtlas caters to corporate sales and marketing departments by offering industry analyses and Internet market research. The iAtlas Insight "Overview Research" gives market statistics for the 20 primary NAICS industry sectors. iAtlas' 20 Industry Market Research correspond to the 20 primary industry sectors and delve further into the NAICS subsectors, giving more detailed information about the businesses within the subsectors. iAtlas' partners include Inktomi (NASDAQ:INKT), infoUSA, Inc. (Nasdaq: IUSAA/IUSAB), Exodus Communications, Inc. (NASDAQ:EXDS), QuikPage, Inc., Switchboard, Inc., the Internet subsidiary of Banyan Systems Incorporated (NASDAQ:BNYN), NetNames International and Central Corporation. For more information or for a demonstration of iAtlas' products and services, please visit the iAtlas Web siteatwww.iatlas.com. |
