PR NEWSWIRE) GiftCertificates.com Selects USWEB/CKS as Agency of Record; USWeb/CKS to Create Comprehensive Brand Strategy
NEW YORK, June 22 /PRNewswire/ -- "GiftCertificates.com," the leading
service that sells gift certificates from online and offline merchants over
the Web, announced today that it has selected USWeb/CKS (Nasdaq: USWB) as
advertising Agency of Record. GiftCertificates.com will work with USWeb/CKS
to create and implement an integrated marketing communications strategy, which
is expected to extend the company's brand beyond existing relationships with
America Online, Compuserve and Prodigy.
"This represents another step in GiftCertificates.com's plan to build its
brand and raise awareness among consumer and corporate buyers that there is a
convenient one-stop destination to purchase gift certificates from America's
favorite online and offline merchants," said Max Bardon, Vice President of
Sales and Marketing of GiftCertificates.com. "We will take advantage of
opportunities over the coming months to fine-tune our approach for the
all-important Christmas holiday season," Mr. Bardon continued.
USWeb/CKS will help build the GiftCertificates.com brand by creating
integrated marketing strategies expected to include promotions, direct
e-marketing, Internet publicity, and media creation and placement.
"We are pleased to be working with GiftCertificates.com," said Keith
Schaeffer, Executive Partner, Worldwide Business Development, USWeb/CKS. "By
capitalizing on the efficiencies, interactivity, and consumer adoption of the
Internet, and utilizing brand strategies developed by USWeb/CKS,
GiftCertificates.com will continue to maintain its online leadership position
in the $11 billion gift certificate market."
Based in Santa Clara, CA., USWeb/CKS is a professional services firm that
works with companies to define strategies and implement innovative ways to
build their businesses by combining the expertise of strategy, Internet
technology and marketing communications.
ABOUT GiftCertificates.com
GiftCertificates.com (also known as 800-PRESENT) is a one-stop shopping
source for gift certificates from over 50 of the nation's most outstanding
retailers, restaurants, hotels and more. Merchant partners include, BED, BATH
& BEYOND, Brooks Brothers, e-Toys, Ritz-Carlton, Saks Fifth Avenue, and The
Sharper Image. For more information, visit giftcertificates.com
and go to the "About Us" page.
SOURCE GiftCertificates.com
-0- 06/22/99
/CONTACT: Max Bardon, VP Sales & Marketing of GiftCertificates.com,
888-660-9010, ext. 407, or mbardon@GiftCertificates.com; or Mary Jo Malone of
MJM Communications, 973-313-1081, maryjo.malone@usa.net, or mediarm@aol.com,
for GiftCertificates.com/
/Web site: giftcertificates.com |
