ThermaCell Cuts Costs & Boosts Yield of 'E-Stones',
Opening $5 Billion in New Markets
SARASOTA, Fla.--(BUSINESS WIRE)--June 22, 1999--ThermaCell Technologies, Inc.(NASDAQ: VCLL - news, VCLLW - news) has filed for a patent covering a process that cuts the cost and boosts the yield of manufacturing Essential Stones(SM), expanding applications to every segment of the fragrance market. The Company also announced that next week it would begin marketing E-Stones in limited quantities. Full
manufacturing will start in September.
John Pidorenko, Chairman, President and CEO, said the new process cuts costs by 50%, boosting yields 100%, enabling the new fragrance/filtering technology to be used in less expensive consumer products, such as air fresheners, room deodorizers, bath items, scented candles, and other general fragrance applications. Mr. Pidorenko said the number of applications now total more than $10 billion in markets, doubling previous estimates. As a result of the strong favorable reaction from the fragrance industry, full scale manufacturing will commence 90 days ahead of schedule. ThermaCell also plans to develop an Essential Stones specific web site offering more detailed instructions on product applications.
Essential Stones were developed earlier this year as a byproduct of ThermaCell's stepped up production and R&D of its VaxCell(tm) microspheres, a key ingredient in the Company's insulation-enhanced line of paints and coatings. VaxCells are microscopically small, evacuated spheres of glass. Mixed in paints and coatings, they form a barrier that limits the exchange of temperature. Fused together to form Essential Stones, the resultant clusters develop capillary-like vents that absorb fragrance oils for aromatic applications or other liquids and gasses for filtration applications.
ThermaCell Technologies, Inc. (www.thermacell.com) is a technologically enhanced manufacturer and marketer of paints, coatings and building materials. The Company manufactures conventional paints, coatings and building materials through traditional trade and retail venues. The Company also manufactures VaxCell microspheres, which provide greater insulation, protection, strength, longevity and value in paints, coatings and building materials. The Company's www.paint-n-stuff.com web site is one of the first e-commerce paint stores on the Internet.
Forward Looking Statements: This news release contains certain ''forward-looking'' statements within the meaning of the Private Securities Litigation Reform Act of 1995, which provides a new ''safe harbor'' for these types of statements. To the extent statements in this news release involve, without limitation, product development and introduction plans, the Company's expectations for growth, estimates of future revenue, expenses, profit, cash flow, balance sheet items, sell-through or backlog, forecasts of demand or market trends for the Company's product categories and for the industries in which the Company operates, or any other guidance on future periods, these statements are forward-looking statements. The Company assumes no
obligation to update forward-looking statements.
Contact:
Hudson Stone Group, New York
Gary Fishman or Kimberly Boshara, 212/889-1727. |
