The Dam Springs yet another Leak...
(COMTEX) B: MSNBC ENHANCES INTERACTIVE TELEVISION FOR WEB TV 'PLUS' M
B: MSNBC ENHANCES INTERACTIVE TELEVISION FOR WEB TV 'PLUS' MSNBC.COM PRODUCES
ROUND-THE-CLOCK CONTENT FOR WEBTV PLUS
NEW YORK, Jun 22, 1999 /PRNewswire via COMTEX/ -- MSNBC begins 24/7 -
interactive enhancement of all television programming on MSNBC cable
with special content designed specifically for WebTV Plus. The
announcement was made by Erik Sorenson, Vice President and General
Manager, MSNBC.
Building on the success of its WebTV for Windows programming, MSNBC
augments its broadcasts by combining the interactivity of the World
Wide Web, through regular cable feeds. MSNBC programming will now
include the latest in interactive features for breaking news including
headlines from MSNBC.com, live chats and in-depth online reports.
Clickable features of MSNBC available on the enhanced WebTV Plus will
also include online commerce, cross-media interactive advertising and
"Live" user votes.
"This product illustrates the future of Internet and cable convergence"
said Sorenson. "Now consumers can experience MSNBC television news as
wellas the interactive content of MSNBC.com all on one screen."
MSNBC offers WebTV Plus users a menu of the day's top stories, as
wellas links to content on MSNBC.com, such as surveys, quizzes and
customized news. This MSNBC interactive television channel marks the
first time a viewer can access interactive advertising and transact
online while watching television on the same platform.
MSNBC is a joint venture between NBC, a leading provider of news and
information, and Microsoft, the leader in personal computer software
anda major provider of Internet online services. Built on the worldwide
resources of NBC News, MSNBC is a 24-hour cable news network and
Internet news service athttp://www.msnbc.com/.
CONTACT: Ben Billingsley, Trylon Communications, 212-725-2295
Angela Calman, MSNBC Communications, 201-583-5011
SOURCE MSNBC
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com -0-
CONTACT: Ben Billingsley of Trylon Communications, 212-725-2295,
for
MSNBC; or Angela Calman of MSNBC Communications,
201-583-5011
WEB PAGE: msnbc.com
GEOGRAPHY: Washington
INDUSTRY CODE: ENT
MLM
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