DIPPY FOODS COMPLETES CO-BRANDING AGREEMENT WITH CONAGRA GROCERY PRODUCTS CO.
June 22, 1999 Anaheim, CA - Dippy Foods, Inc. (NASD OTC BB: DPPI) is pleased to announce that is has completed the co-branding agreement with ConAgra Grocery Products Co. (ConAgra Grocery), a subsidiary of ConAgra, Inc. Dippy Foods will use ConAgra Grocery's nationally recognized brand products including Peter Pan Peanut Butter and Knott's Berry Farm fruit filling in their Dippers product line of prepackaged school lunches. Dippers new product labels will incorporate the brand logos of these products. Additionally, ConAgra Grocery will have an active presence on the Company's website www.dippyfoods.com.
This mutually beneficial alliance between Dippy Foods and ConAgra Grocery will allow Dippy Foods to enjoy the established brand recognition and quality of ConAgra Grocery products and ConAgra Grocery will join Dippy Foods in becoming a recognized name in the national school and breakfast lunch program.
Dippy Foods President, Mr. Jon Stevenson was pleased with this new development in the Company's progress. “By incorporating such high quality products in our meals as the ConAgra Grocery brands, we are providing school children with nutritious tasty meals that they will enjoy eating.” he said. “This is great for the kids, great for the schools and will assist both Dippy Foods and ConAgra Grocery in establishing brand loyalty for our products.”
ConAgra Grocery Products Co. produces and markets shelf-stable foods for retail stores, mass merchandisers, club stores, military markets and foodservice markets. Brands include Hunt's, Healthy Choice, Wesson, Knotts' Berry Farms, Orville Redenbacher's, Act II, Peter Pan, Van Camp's, Snack Pack and Swiss Miss. ConAgra Grocery Products is part of Omaha, Neb.-based ConAgra, Inc., an international diversified food company with annual sales of $24 billion.
Dippy Foods, Inc. produces and sells fresh, prepackaged, nutritious, single-serving meals to schools and other institutional food servers. Dippy Foods' product line called “Dippers”, address the concerns and issues facing the thousands of school districts supplying breakfasts and lunches to over 45 million children daily as part of the National School Breakfast and Lunch Program. Dippers require no preparation, refrigeration or heating. They are shelf stable for 60 days and come in four flavors including a nacho, cheese and salsa meal and three different flavors of fruit filling, peanut butter and cinnamon sugar corn chip meals.
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Certain statements in this press release are “forward looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results, performance or achievements express or implied by the forward looking statement. Factors that impact such forward looking statements include, among others, the ability of the Company to attract business, risks of competition, and price and margin trends. |
