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Technology Stocks : AUTOHOME, Inc
ATHM 22.78-0.2%3:59 PM EST

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To: yihsuen who wrote (11652)6/23/1999 12:01:00 AM
From: gpowell  Read Replies (6) of 29970
 
Installing the NIC and cable modem is no harder than any other PC related installations - most consumers are able to handle it. Certainly no harder than installing an internal analog modem.

Having said that here's my suggestion for increasing subscriber rates:

ATHM should offer pre configured PC's with a one year ISP subscription at some attractive price. They could out source this to circuit city (CC). Let CC handle the liability of the sale and pre install all the little Broadband goodies. I can imagine a nice display showing all the benefits of broad band service.

Currently the cable guy is spending half his time installing software and hardware at the customer site - the subscription rate could double if ATHM would just out source this. Let the cable guys concentrate on upgrading the cable.
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