FineLine Properties.com Opens Its Software Games Division
FAIRLAWN, Ohio--(BUSINESS WIRE)--June 22, 1999--FineLine Properties.com Inc. (OTC BB:FNLN) Tuesday announced that it has formed a ''Software Games Division'' for the development of interactive game platforms for its cartoon character groups.
''The company's entry into computer software games represents a logical step in keeping with the company's strategy to develop both internal and external merchandising and revenue sources,'' stated company president Robert Petry. FineLine will staff its new Division from the tremendous pool of software game developers, designers and programmers utilizing out source methodologies to maximize company resources as well as to permit it to secure the best development talent for its gaming platforms.
''This decision, was formulated over two years ago,'' continued Mr. Petry, ''and company management felt that as a result of our current cartoon family of over 145 characters, there were sufficient cartoons to embark upon this venue.''
FineLine, will model its gaming strategies utilizing the successful techniques of Activision (ATVI), Electronic Arts (ERTS), and others. The company will utilize the Internet as its retail outlet, thus enabling it to avoid the high merchandising expenditures associated with software retail outlets. Completed games will be sold through these Internet software outlets as well as provided as ''demos'' for user trial.
This methodology will enable the company to place its products in the over 200 Internet web sites which sell and or promote software games. The Internet sales strategy was decided upon as a result of the 147 million world-wide web surfers and that approximately 15% of all software games are sold over the Internet with projections estimating that will double by 2001.
FineLine plans to be a major player in e-Commerce sales, cyber space reaches almost every corner of the globe. Last year (1998), e-Commerce moved $23 billion worth of consumer merchandise, with projections for 1999 indicating that this figure should exceed $75 billion. The Company plans to have its first products ready for beta testing by the second quarter of 2001. FineLine's cartoon family can be seen at the company Internet Web Site at www.finelineproperties.com.
Statements in this release are made pursuant to the ''Safe Harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risk and uncertainties, including without limitation, continued acceptance of the company's services, increased levels of competition for the company, and dependence on the performance of the management of the company.
Contact: ibchannel.com Online Investor Package: Visit
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FineLine Web Site: Visit finelineproperties.com Investor Relations: Tom Madden, 800/941-1558
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