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Technology Stocks : AMERica on-Line, Another over valued company?
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To: Will Cunningham who wrote (102)5/27/1996 4:30:00 PM
From: Jeff Olson   of 222
 
I think that for AOL to continue to grow they need to continue to appeal to the novice internet user (this means keeping their proprietary content). AOL's main strength is it's ability to attract people to the internet who would otherwise find it too diffulcult. The internet sauvy users find AOL just too expensive for what they want to do (fast access to the net using the browser of their choice).

If AOL could somehow reduce it's expenses (i.e cost of revenues, marketing, product development, general admin, etc.), they could become profitable again. The other way is to increase revenue by either growing their volume (i.e more customers) or by encouraging their existing customers to use more time (e.g go from 5 hrs/month to 20 hrs/month).

Which every way they choose, I think the CSRV plan will not work for them, the competition is just too great and AOL's current expenses too high.
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