<<Apple, as a franchisor could control the quality of the showcase>>
They could break the four corners of the store into market themes like:
1) Enterprise and Home Office - Hardware and software demos gear toward that kind of consumer. Maybe even subsets like "The Financial Mangement Kit - CPU, software and printers", "Desktop Designer - CPU, scanner, color printers, digital cameras, software" "Web Adept - CPU, software, scanner, cameras, ISP sign-up, small servers" All sold as bundles.
2) Recreation - "Audio/Video Home Theater", "Digital Games" etc.
3) Education - you get the idea
4) Showcase -
Yes, there seems to be great possibilities. How is Gateway doing with their stores?
-Bill_H |
