By Mary Kelleher NEW YORK, June 23 (Reuters) - The fight to control the flood of payments crossing the Internet every minute is intensifying, with three top U.S. banks announcing plans on Wednesday to form a new electronic billing venture. Leading banks Chase Manhattan Corp. <CMB.N>, First Union Corp. <FTU.N> and Wells Fargo and Co. <WFC.N> intend to join ranks and form a company so people and businesses can receive and pay bills electronically. In teaming up, the banks are going head-on with companies like CheckFree Corp. <CKFR.O> and Internet start-ups that route bills from companies to consumers electronically, in what is referred to in the technology industry as "bill presentment." At stake is control over the flow of money stemming from the explosion in credit card purchases being made over the Internet for everything from clothes to stocks, home mortgages, snack food and musical instruments. "I think up until this point, CheckFree had a hammer-lock on the Internet bill presentment business and now this hammer-lock has been broken," Richard Zandi, an analyst at Salomon Smith Barney said. CheckFree stock fell $8.94 to $28.75 after the banks announced their plans to form a company that will for the time being be called The Exchange. The drop prompted CheckFree's chairman to say the market was "grossly overreacting." "We understand that on the commercial side of the Exchange, banks view us as competitors and they clearly did not want to give us any advance notice of their plans or their announcement," CheckFree Chairman Peter Kight said. Banks lend both to companies that send bills and to customers who pay them. They are eager to act as a middleman in the rising number of online transactions and are fearful of others nipping away at their client bases. "Banks are serious about trying to maintain their corporate banking relationship with billers," Robert Bolen, an analyst at J.C. Bradford said. Banks are also fighting toentice customers with a panoply of online products from balancing checking accounts to buying certificates of deposit, stocks and mortgages, as the personal computer becomes the preferred conduit for moving money. Without online reach, the banks are afraid customers will walk away to online brokers like Charles Schwab Corp <SCH.N> or even to traditional brokers like Merrill Lynch <MER.N> who plan to offer a full range of Internet services. Analysts argue that the ability to send all of a customer's bills into his personal computer and then route them back to the companies owed money is vital to the overall success of online banking. "I think (online banking) usage will go way up when bill presentment takes off in a meaningful way," said James Punishill, an analyst at Forrester Research. The banks combining to form the Exchange said on Wednesday their research showed electronic bill payment and presentment was one function that would cause a customer to switch banks. "Bill presentment and bill payment are the bread and butter of electronic commerce," said Scott McNealy, chairman of Sun Microsystems Inc. <SUNW.O>, which will provide technology to the banks' new company. REUTERS Rtr 19:51 06-23-99
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