If the Shoe Fits ... Buy a Dozen! Hanover Direct's Silhouettes.com Brand Launches Expanded Shoe Boutique
WEEHAWKEN, N.J., June 24 /PRNewswire/ -- They look so great on display, they don't
even feel too bad when you're trying them on, but wear them a few hours and those new
shoes become a prison, squeezing the life out of your feet. The search for comfortable
fitting shoes in wider widths has been made a lot easier with the newly launched expanded
Shoe Boutique on the Silhouettes Web site silhouettes.com.
Not all women are a medium width, the size generally offered by shoe boutiques and
department stores. Consequently, women in need of wide or extra-wide widths miss the
opportunity to wear this season's fashion or, opt to purchase a narrower width, silently
suffering in too-tight shoes.
Silhouettes, a leading catalog and e-commerce site featuring moderate-to- better
fashion apparel and accessories for women size 12W-34W, recognized their customers needs
by expanding its on-line shoe inventory with the launch of the Shoe Boutique. This means
many more options with a larger array of styles such as Leather Slides, Strap Sandals and
Pumps. In addition, hard to find sizes, including wide and extra-wide widths are
available. Customers are embracing this expansion -- since the boutique's launch, the
number of shoes ordered on-line has seen rapid growth.
Phyliss Sorese, Vice President of Marketing for Silhouettes said, "Until we launched
the Silhouettes Web site we had to limit the number and variety of products offered due
to the page limitations of a traditional catalog. We can now feature so many more items
because the Web has no page constraints. We see the Shoe Boutique as just the start in
giving our customers the fullest range of plus-size fashions and accessories."
The Shoe Boutique is just one of the many unique aspects found within
silhouettes.com. The site is not only a place to shop, but is an electronic
village for the plus-size community. Fashion tips, sizing charts, and styling
recommendations are listed, helping customers choose flattering outfits. Visitors to the
Web site can also post their own fashion successes and experiences.
"We wanted to create a site that supports the plus-size community and its fashion
needs. We believe the broad range of products and interactive services that are offered
by www.silhouettes.com is a perfect fit for this community. We look forward to adding
exciting new programs in the future," said Stephen Marks, President of Silhouettes.
www.silhouettes.com also features a Web Specials section which spotlights clearance
items and limited inventory products allowing its shoppers to take advantage of pricing
opportunities. Daily Specials, coupons and added savings just for ordering on-line are
also included. On-line shoppers also have the opportunity to join the Silhouettes
Buyer's Club which entitles members to receive 10% off all Silhouettes purchases for a
year.
Silhouettes is one of the few companies truly specializing in the large size market,
offering stylish, moderate-to-better apparel with consistency of fit. A full range of
high quality, great value apparel and companion accessories can be found in its pages --
everything to complete an outfit from shoes to pantyhose to lingerie and jewelry. All
created with the 12W-34W customer in mind. To request a catalog, or speak to a trained
fashion consultant well versed in the needs of the plus-size customer, 24 hours a day,
call 800-579-2634. Or shop on-line at silhouettes.com.
Silhouettes is part of Hanover Direct, Inc. (Amex: HNV), a leading, specialty direct
marketer with a diverse portfolio of specialty catalogs and proprietary products
delivered via direct mail and electronic commerce.
/CONTACT: Eric Nelson of AGG International Public Relations, 212-869-8230,
eric@aggintl.com, for Hanover Direct, Inc./
05:20 EDT
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