More good news-->>MGI Software and The Learning Company Sign Agreement
TORONTO, Jun 24, 1999 (BUSINESS WIRE via COMTEX) -- MGISoftware
Corp.(TSE:MGI.) MGI Software Corp. today announced The Learning
Company, a division of Mattel, Inc. (NYSE:MAT), has signed a multi-year
software development and licensing agreement to include MGI's
award-winning imaging technology in The Learning Company's existing and
future products. MGI's imaging technology lies at the core of its award
winning PhotoSuite II product; the world's most popular PC and Internet
photography package. No other terms weredisclosed.
"This agreement expands our OEM business aggressively beyond our
traditional licensing to hardware manufacturers, such as PC and digital
camera makers, and takes us into new markets," said Anthony
DeCristofaro, president and CEO, MGI Software. "We are excited that The
Learning Company has selected to license our technology, and we expect
this relationship to greatly expand MGI's leadership in the consumer
marketplace." MGI's imaging technology lets PC and Internet users
easily capture, touch-up, transform, organize, create, show, and share
photos.
"Digital imaging has proven to be one of the most popular activities
among PC users today," said Kristy M. Holch, principal, InfoTrends
Research Group, Inc. "The software industry has shown this with
graphics technology being included in applications such as word
processing and publishing. It's a natural evolution for software
publishers to now include image-editing capabilities to enhance or
create new applications. The Learning Company and MGI have a forged a
creative arrangement to tap the growing demand for imaging among
consumers."
About The Learning Company
The Learning Company, a division of Mattel, Inc. (NYSE:MAT), develops
and publishes some of the best-known consumer software for the entire
family, including Reader Rabbit, ClueFinders, Arthur, National
Geographic, Cosmopolitan Virtual Makeover, Sesame Street, Dr. Seuss,
Madeline, The Oregon Trail, Kid Pix, Carmen Sandiego, Learn to Speak
and The Princeton Review. The Learning Company products are distributed
and sold worldwide through multiple distribution channels such as
retail stores, school sales, online, direct marketing and OEM. For
further information, visit www.learningco.com orwww.shopTLC.com.
Mattel, Inc. is a worldwide leader in the design, manufacture and
marketing of family products. With headquarters in El Segundo,
California, Mattel has offices and facilities in 36 countries and sells
its products in more than 150 nations throughout the world.
About MGI Software MGI Software is one of the world's leading digital
media companies. The company's early focus on delivering digital media
editing technology to the mass market has led to leadership in the PC
photo and video editing market, with more than 19 million units of its
PhotoSuite and VideoWave products shipped in retail and OEM channels
spanning 25 countries. The company has recently expanded its
technological leadership to encompass all digital entertainment media,
including television, movies, and music, with its DVD MAX, and PURE
DIVA products. Through its ever growing network of partnerships with
major consumer electronics manufacturers, computer hardware and
software vendors, photo retailers and the entertainment industry, MGI
is uniquely positioned to take advantage of the revolution shaping our
digital lifestyles.
MGI Software shares trade on The Toronto Stock Exchange (Symbol:MGI).
For more information visit mgisoft.com. |
