Kosovo Message Board - Msg: 10255452

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Pastimes : Kosovo

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To: Neocon who wrote (12776)	6/24/1999 11:08:00 AM
From: MNI	Read Replies (1) of 17770

You are quite right that finding exotic looks useful for self- marketing means that the hold of stereotypes is weakening. It is not exactly what I wanted to say. What you said is only one side of a two-sided medal. On one hand the presence of e.g. exotic looking people stimulates interest that may break stereotypes and taboos. On the other hand stereotypes may be reinforced, reassured by the very same piece of media publication. In this respect we shouldn't forget that the TV consumer wishes to be comforted (as you said in a more unsuspective situtaion). It has a big effect on the presentation, normally an "open ending" will not take place, but the consumer will be comforted by new stereotypes in the best case, by reinstating some truth, at least, to the old stereotypes in most cases. In the end ambivalence about the media's role prevails, but one thing is clear: there would be no chance of publicly breaking stereotypes without appearance in the media. In choosing looks as an example I wanted to show again how wrong some people are who accused European TV of only showing white cliche types. TV couldn't even afford this course. MNI.

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