USAB News: June 24, 1999 14:42
USABanc.com Launches National Advertising Campaign with Major Cable Networks
PHILADELPHIA--(BUSINESS WIRE)--June 24, 1999--On Wednesday, USABanc.com (NASDAQ:USAB) will begin a series of national commercials to air on CNBC and MSNBC featuring its upcoming online banking platform.
This first series of adds will run over a two month period representing a $1,000,000 commitment.
"CNBC and MSNBC each provide a great medium for reaching internet customers. While the brokerage industry has relied upon national cable advertising for some time, USABanc.com is the first to highlight online banking," stated Ken Tepper, President & CEO of USABanc.com.
"In order to let people know what we have to offer and why being different is so important to us . . . we've got to be prepared for a major commitment to national branding and we are," he concluded. "This is just a start."
In addition, USABanc.com recently introduced a series of live 60 second spots on the Howard Stern Show airing in New York, San Francisco, Philadelphia, Boston, Washington and Miami. The spots feature "live reads" from Howard Stern, and focus upon USABanc.com's progressive approach to online banking.
The company plans to roll out other components of its national advertising campaign in the weeks ahead, designed to compliment online initiatives.
Combining an engaging online experience with banking and brokerage services, USABanc.com expects to soon add full functionality to it's site through its relationship with EDS (NYSE:EDS). Customers now have immediate access to CD purchases, stock quotes and live news feeds through Reuters both at www.USABanc.com and www.CDEnergy.com (the first online auction of FDIC insured certificates of deposit).
Forward Looking Statements:
Some of the statements contained in this press release discuss future expectations, contain preliminary unaudited results of operations and financial condition and state other "forward looking" information. Those statements are subject to known and unknown risks, uncertainties and other factors that could cause the actual results to differ materially from those contemplated by the statements.
The forward-looking information is based on various factors and was derived using numerous assumptions.
Important factors that may cause actual results to differ from projections include, for example: general economic conditions, including their impact on capital expenditures; business conditions in the financial services industry; the regulatory environment; rapidly changing technology and evolving banking industry standards; competitive factors, including increased competition with community, regional and national financial institutions; new services and products offered by competitors; and price pressures.
CONTACT: USABanc.com
Kenneth L. Tepper, President & CEO
888/USABANC.COM
klt@USABanc.com
usabanc.com
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