Yeah, I am probably a little biased because they are such a schlocky operation, service-wise. And, I traded out at Broadway (which I liked), and gained a somewhat negative impression of the Datek operation close-up. But I can see the advantages if you're willing to put up with all of that: cheap, $8 trades; some great fills since tightly-coupled to ISLD, nice interface with DaSlinger, etc. So, I'm probably a little over-harsh on them. For my purposes, I need/prefer direct access; however Datek should be compared to ETrade and Schwab Online - that is their real competition.
Good trading, -Steve |