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Technology Stocks : AT&T
T 27.28+0.2%Feb 5 3:59 PM EST
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To: Hudson Gilmer who wrote (248)3/20/1997 7:45:00 AM
From: OJ Didit   of 4298
 
AT&T's brand is strong but it is no stronger now than it was 5-10 years ago. AT&T has proven that a strong brand does not prevent market share erosion. The key for them is to be able to gain more profit (not revenue) from new initiatives (local service) than they lose in their long distance business. The pace of the long distance losses will increase when new competitors enter the competition.
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