>I am still bullish. I don't even know why.<
I think I know why I still am bullish:
1) SSB is dubious that there is "pent-up demand" for paying bills through the internet. I am not dubious!
a) A "megatrend" that has been in process for the last decade is any service which can give back "quality time" to people and their families. This is a well-known trend. Why do you suppose that internet-shopping surpassed anyone's estimates last Christmas. Paying those pesky-but-necessary bills is another time sink.
b) Most people have an occupation that they dedicate a full work-day to, whether that is raising kids, programming web-sites, designing silicon computer chips, marketing, etc etc. Next there are other obligations: maintaining your house, hosting birthday parties, getting a haircut, maintaining your car, doing laundry. There is precious little time left for doing more enjoyable things in life: meeting a friend at Starbucks to chat and sip a mocha, playing ball with your children, etc. Paying bills isn't one of those enjoyable activities, yet it must be done.
c) Enter Yahoo, with an offer to let you pay your household monthly bills for free trial period, and $4/month after that. Are you going to sign up, or are you going to get into your car fight your way through heavy traffic, and go wait in line at the post office to buy stamps. And you still have to pay the bills.
d) It's a no brainer opportunity, and CKFR is poised to exploit it. They hold the pole position, because they came in first during qualifying laps.
e) SSB assumes only 50% of trial users will become paying members. Wayyyyy low, IMO. Probably will be closer to 90-95%. When the word spreads, this will catch fire. And CKFR is becoming more well known now, thanks to TEX annoucement. |
