I agree that it is a pretty stupid argument but certainly worth a laugh...which was the intent of my post. It may have been made tongue in cheek, hard to tell on the printed page. Anyway, people have been staring at CRTs for several decades.
Baush & Lomb.com? Funny you should mention that.
Computer Vision Syndrome Got You Down? Bausch & Lomb Urges PC Users to Visit Their Eye Care Professional
ROCHESTER, N.Y.--(BW HealthWire)--June 2, 1999--Coincident with the planned 1999 PC EXPO trade show introduction of a new on site Computer Vision Syndrome merchandising support program, Bausch & Lomb recently announced plans to commence a national educational program to increase the average PC user's awareness of Computer Vision Syndrome, its symptoms and the steps that can be taken to fight against it.
Chief among those steps, today explained Jerry Warner, director of marketing of the Bausch & Lomb Vision Accessories Group, is to visit their eye care professional to obtain complete information about the problem and the solution for it.
"An estimated 60-million Americans presently suffer from eye or vision problems directly associated with computer work," Warner said. "With the market availability of the Bausch & Lomb PC Magni-Viewer(tm) and our new on-site Computer Vision Syndrome Support Program for eye care professionals, consumers can now do something about the problem. They can visit their eye care professional, work with the PC Magni-Viewer, watch our educational CD-ROM, pick up support literature
- and begin to change their life for the better. In short, they can now do something about the problem, thanks to Bausch & Lomb, the world's leader in eye care."
According to Warner, the Bausch & Lomb Vision Accessories Group is now implementing a national consumer and business education program that is comprised of news release mailings, satellite television media tours, newspaper supplements, article placements, media presentations and radio news releases. "Our objective is to make PC users understand that, if they suffer from the symptoms of Computer Vision Syndrome, they should consult with their eye care professional."
The Right Program At The Right Time For The Right Problem:
Computer Vision Syndrome is a growing national problem that affects as many as half of all personal computer users in America today. For years, people suffering from its symptoms - primarily eye strain, headaches and dry eyes could only attribute the symptoms to a general deterioration in their vision or to some other cause. "The problem really stems from the fact that images on a computer screen are not as clear as images on the printed page. The human eye is forced to constantly focus and refocus on these fuzzy images, much in the way an autofocus camera zooms in and out until it locks in on an image.
"This repetitive focus," Warner explained, "can be very stressful to the eye and cause symptoms that are now categorized by the American Optometric Association as Computer Vision Syndrome. Add to this the fact that the human eye works best at a distance and most people working at a computer are within 18"-24" of the screen, a less than ideal distance."
The Right Product For The Right Problem:
How does the Bausch & Lomb PC Magni-Viewer help fight against these symptoms? First, it enlarges on-screen information 175%, making it easier for the eye to focus on the screen's pixelated images. Then, it reduces the need for near focusing by making the on-screen images appear to be 33"-60" away from the PC user, relaxing the users eye. Finally, it provides multiple adjustments for customized monitor viewing, helping to automatically position users in an ergonomically correct work posture.
Bausch & Lomb will be demonstrating its PC Magni-Viewer for the first time at PC EXPO in New York City, at Booth No. 752 in the Jacob Javits Convention Center.
For order information, call 1-800-553-5340 or visit the web site at bauschvision.com.
Bausch & Lomb Incorporated is the global technology-based healthcare company for the eye, dedicated to helping consumers see, look and feel better through innovative technology and design. Its core businesses include soft and rigid gas permeable contact lenses, lens-care products, opthalmic surgical and pharmaceutical products. The company is advantaged with some of the most respected brands in the world starting with its name, Bausch & Lomb, and including SofLens66(tm), PureVision(tm), Boston(r), ReNu(r), and Storz(r). Founded in 1853 in Rochester, New York, where it continues to have its headquarters, the company has annual revenues of more than $2 billion and employs approximately 15,000 people in 35 countries. Bausch & Lomb products are available in more than 100 countries around the world.
CONTACT:
Bausch & Lomb, Rochester
Jerry Warner, 716/338-5983 (Office)
or
Griffin Public Relations & Marketing, New York
Bob Griffin, 212/481-3456
KEYWORD: NEW YORK |
