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Non-Tech : The New Iomega '2000' Discussion Group
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To: sheila rothstein who wrote (1108)6/26/1999 8:52:00 PM
From: Rocky Reid  Read Replies (3) of 5023
 
>> I think Castlewood will have trouble with ORB as both ORB and JAZ are niche products. SR <<

That's OK. Castlewood is a small company with low overhead. They don't have to sell as many Orbs as Iomega has to sell Jaz to make money. Iomega is a bloated company, which is why they have had to have layoff after layoff.

A niche market is OK for a smaller company like Castlewood. However, it's disastor for a mismanaged company with too much overhead like Iomega.
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