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Microcap & Penny Stocks : ProNetLink...PNLK...Click here to enter
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To: allen v.w. who wrote (21128)6/28/1999 12:15:00 AM
From: allen v.w.  Read Replies (1) of 40688
 
This makes me feel that PNLK's adds on TV and Radio will bring in a lot of visitors. I know that PNLK's adds are not on during a super bowl, But the adds are aimed at the right people at the right time. I wonder how many are signing up. I believe that there are many of them. I'm sure we will find out. It's just a mater of time.

ALLEN: (:->
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Offline Branding
****************

Driving site traffic using traditional media is surging in
popularity. A group of 47 online marketers interviewed by
Forrester Research spend 44% of their ad budget on offline
media. These marketers plan to boost that share to 52% in
the future. And only 14% of the top e-merchants advertise
exclusively online. The rest relies on a strategic mix of
online and offline media, reports the Intermarket Group.

A survey conducted by The NPD Group for ICONOCAST found that
44% of Internet users mention having visited sites because
of a mention in offline media. No wonder the Super Bowl has
become a magnet for site advertising. Last January, this
premier television event drew the likes of E*Trade, Lycos,
HotJobs.com, Monster.com, Victoriasecret.com and Yahoo!.

So how well do these offline campaigns work? Monster.com saw
site usage rise from 500,000 job searches two weeks prior to
the Super Bowl to 2.2 million in the 24 hours following the
event. Wired Digital Senior Vice President of Marketing Mary
Murphy told the Web Attack! crowd that traffic in advertised
markets grew 38% more than projections without advertising,
with 49% of first-time visitors saying they heard of HotBot
via TV advertising. A benchmark study showed gains in each
of these three key parameters of brand acceptance:
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