MessageMedia to Provide Advanced E-mail Capabilities for Realage
Revolutionary Inbound Customer Care Solution Enables the Ultimate Customer Communication and Satisfaction
BOULDER, Colo.--(BUSINESS WIRE)--June 28, 1999--MessageMedia Inc. (NASDAQ:MESG), a leading provider of e-mail based customer relationship management and direct marketing services, announced it will provide a new suite of advanced e-mail management capabilities including inbound response services for the interactive health community leader, RealAge.
RealAge will now have the ability to provide rapid responses to customer inquiries via e-mail in addition to sending thousands of newsletters to its subscribers.
Included in its complete suite of services, MessageMedia will offer a powerful inbound response service that will provide a comprehensive set of workflow management and productivity tools to enable RealAge to rapidly respond to e-customer service inquiries. Key components of MessageMedia's inbound response service include precise routing of customer inquiries, automatic responses, quick replies to frequently asked questions, real-time monitoring, detailed reporting of individual and aggregate service levels and agent productivity tools.
''WithMessageMedia's inbound customer care capability, we are exceeding expectations in adding value to our customers. We've been able to respond to customer inquiries immediately, strengthening RealAge's reputation as a responsive, dependable resource of information,'' said Charles Silver, president of RealAge. ''MessageMedia has provided RealAge with a valuable channel for creating ongoing customer dialog.''
''We're helping companies like RealAge build powerful, cost-effective e-mail response centers,'' said Robin Green, vice president of sales and marketing for MessageMedia. ''MessageMedia's end-to-end e-mail management system tightly links online leaders with their customers, building solid, long-term relationships.''
About RealAge, Inc. realage.com
Founded in 1994, RealAge, Inc. is the leader in a new category of health called Age Reduction(TM). The RealAge.com Web site provides interactive tools to support individual health decisions. What's Your RealAge?(SM) realage.com
Real Age, RealAge, Age Reduction, and What's Your RealAge? are trademarks and service marks of RealAge, Inc.
About MessageMedia Inc.
MessageMedia (NASDAQ:MESG) is a leading provider of e-mail-based customer relationship management and direct marketing services. The Company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing and ongoing customer communications using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing and electronic commerce industries. Clients include E-TRADE, USA Today, GeoCities, Intuit, CMP Media, Barclays Bank and Bertelsmann.
SOFTBANK and its affiliates own approximately 49% of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor in MessageMedia.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303; messagemedia.com
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Contact:
MessageMedia Inc.
Beth Mayfield, 303/381-7500
investor@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, 312/297-7430
renee_schwager@edelman.com
or
RealAge, Inc.
Charles Silver, 858/812-3800, ext. 204
csilver@realage.com
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