TrimFast Group Announces Definitive Agreement With WCW Wrestling and Projects $11 Million in Sales over the Next Two Year's
TAMPA, Fla.--(BUSINESS WIRE)--June 28, 1999--TrimFast Group, Inc. (OTC BB:TRIM) Monday announced that it has entered into a definitive agreement with Leisure Concepts, the licensing group for WCW Wrestling to launch its newest product line, the WCW/NWO Ultra Energy Bars and projects $11 Million in sales over the next two year's.
The WCW/NWO Ultra Energy Bars will be the first of its kind and is anticipated to increase TrimFast Group, Inc. revenues approximately 22% by the fourth quarter of 1999. The bars will debut online at www.NutritionCafe.com, the Internet's hottest new nutrition, health, and lifestyle community.
The bars will be marketed through television, radio, and online at WCW's web site. Additional distribution chains include brokers, wholesalers, distributors and retail chains. WCW/NWO is backed by Turner Broadcasting and Time Warner, Inc., (NYSE:TWX - news) the two most influential and powerful names in entertainment. Supported by 200 live events annually and 13 hours of television programming each week WCW.com is the most popular wrestling web site and receives over 30
million hits per month.
Over 150 licensees have hooked up with WCW in the past 9 months alone including Hasbro (NYSE:HAS - news), Hallmark, Electronic Arts (Nasdaq:ERTS - news), and Harry Boxer. WCW's corporate sponsors include Sony Playstation (NYSE:SNE - news), Sega, Slim Jim, Snickers, Nestle, M & M's, Wendy's (NYSE:WEN - news), Warner Brothers, New Line Cinema, Fox, Miramax, Universal Pictures, Primestar, and 1-800-collect (NYSE:T - news).
Contact:
TrimFast Group, Inc., Tampa
Michael J. Muzio, President, 813/275-0050
info@nutritioncafe.com
or
IBC
Matthew Marcus, 949/442-8919
Matt@ibchannel.com
www.ibchannel.com
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