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June 29, 1999 06:15
INTERVU to Deliver Promotional Music Clips Over The Internet to Leading
Online Merchants
CD Plus.com Enters Agreement With INTERVU to Publish Music Content To
Enhance Consumer Buying Decisions
NEW YORK, June 29 /PRNewswire/ -- INTERVU Inc. (Nasdaq: ITVU), the
leading service provider of Internet audio and video delivery solutions,
today announced that it has entered into a long-term agreement with
Muze, Inc., the leading independent source of digital information about
music, books and video that powers the majority of major music
retailers.
Under the agreement, INTERVU plans to distribute and provide hosting
services for 1.2 million 30-second promotional music clips from over
100,000 CDs with embedded links to Muze's market-leading music
information database. INTERVU will offer the clip service directly to
Muze's numerous online music retail customers as well as INTERVU's
existing and potential customers. In addition, INTERVU will refer Muze's
data services to INTERVU's customers. Muze currently provides in-depth
digital music data to over ninety percent of the online music retailers
enabling consumers to make more educated purchasing decisions when
buying music products over the Internet. Under the agreement, INTERVU
will market a value-added service to its customers that will incorporate
promotional music clips in Microsoft's new Windows Media Technologies
4.0 format.
"We are pleased to offer Muze's customers a choice in streaming software
and a solution that is very complementary to their e-commerce business,"
said Will Poole, senior director of Marketing and Business Development,
Streaming Media Division, Microsoft Corp. "Windows Media Technologies,
combined with INTERVU's content management and delivery services, offer
consumers the ability to better evaluate products before purchasing."
The first customer to benefit from INTERVU's new music clip service is
CD Plus.com Inc., Canada's leading Internet music retail site. CD
Plus.com plans to publish promotional music clips to its Web site to
offer its consumers an opportunity to listen to music before purchasing
CDs or cassettes online. In addition to its Web site, CD Plus also
operates over 100 retail store locations across Canada selling both new
and used music, and will be further expanding its Internet presence into
the used music marketplace with the July launch of CDPlusXchange, a used
music Internet site.
"This new service, based on the relationship between Muze and INTERVU,
demonstrates INTERVU's flexible distribution capabilities that offer our
customer's content a broader reach through numerous high-traffic Web
sites, while helping to build our customer's brands," said Ed Huguez,
INTERVU's chief operating officer. "INTERVU is continuing to build
relationships with key Web sites and portals to offer new distribution
channels for audio and video content providers and valuable new content
for the Web sites and portals."
Multi-site Publishing & Promotion for Streaming Content
As multimedia content on the Internet grows in popularity, content
providers are beginning to look for additional ways they can derive
revenue from their audio and video content. At the same time, there are
many content aggregator Web sites such as portals that are searching for
more multimedia content to broadcast through their site to increase
traffic, create a "sticky" environment, and build recurring audiences.
With a delivery network specifically designed to distribute multimedia
content over the Internet, and strong relationships established with key
content providers and content aggregators, INTERVU is uniquely
positioned to help its customers by offering a multi-site publishing
service that will benefit both content providers and aggregators. In
addition, through INTERVU's content management and distribution
services, content distributors have a central and efficient distribution
strategy that can significantly reduce their investments in the
infrastructure required to deliver their audio and video content over
the Internet.
About INTERVU Inc.
INTERVU provides Web site owners and content publishers with services
for the delivery -- "streaming" or downloading -- of live and on-demand
video and audio content over the Internet. INTERVU's services automate
the publishing, distribution and programming of video and audio content.
INTERVU uses a scalable, patent-pending distribution network comprised
of servers strategically located in major Internet hosting centers.
INTERVU's customers use its video and audio distribution services to
transmit entertainment, sports, news, business to business, advertising
and distance learning content. INTERVU's current customers include CNN,
House of Blues, Intel, Microsoft, MovieFone, MSNBC, NBC, Onradio.com,
RadioWave.com, Saatchi & Saatchi, and Turner Broadcasting. Additional
information can be found at www.intervu.net.
Except for the historical information contained herein, this news
release contains forward-looking statements that are subject to risks
and uncertainties that might cause actual results to differ from those
foreseen, including the market acceptance for INTERVU's specialized
services, technological change and intense competition, as well as the
other risks detailed from time to time in INTERVU's SEC reports,
including the report on Form 10-K filed on March 30, 1999.
SOURCE INTERVU Inc.
/CONTACT: Anjeanette Rettig of INTERVU Inc., 619-623-8400 ext. 134,
arettig@intervu.net; or Chani Garb of TSI Communications, 212-320-2315,
cgarb@tsicomm.com, for INTERVU Inc./
/Web site: intervu.net |
