If ...such a big little word. Now for some facts:
E*TRADE Extends Lead in Internet Reach
PR Newswire, Tuesday, June 29, 1999 at 08:44
New Media Metrix 'Key Measures Report' Shows Greater Internet Reach For
E*TRADE than Fidelity and Charles Schwab Combined
Destination E*TRADE Also Surpasses Many Leading
Financial News and Information Sites
MENLO PARK, Calif., June 29 /PRNewswire/ -- E*TRADE(R) Group Inc.
(NASDAQ:EGRP) today announced the results of the Media Metrix(TM) "Key
Measures Report" for May 1999, which shows E*TRADE maintaining the number one
position in Internet reach for the fifth consecutive month this year. The
report, which measures Internet reach based on unique visitors, concluded that
E*TRADE was visited by more individual investors than the number two and three
online investing sites combined. E*TRADE, which registered more than
1.8 million unique visitors, outpaced its nearest competitors, Fidelity, which
registered 951,000 unique visitors, and Charles Schwab, which registered
839,000 unique visitors.
The report verified that E*TRADE consistently has been the number one
online investing web site for every month in calendar 1999. Media Metrix also
reported that E*TRADE had more unique visitors in May than some of the most
prominent financial information sites on the Internet, including CBS
Marketwatch, CNNfn, Bloomberg.com, Silicon Investor, TheStreet.com and Motley
Fool.
"Based on these results, it is reasonable to say that E*TRADE not only has
eclipsed other online investing sites, but also other financial information
sites in popularity. With our planned merger with Telebanc, we'll continue to
push the envelope for online financial services and provide individual
investors with an even more compelling reason to manage their personal
finances online at E*TRADE," said Jerry Gramaglia, chief marketing officer of
E*TRADE.
The Media Metrix report echoes a recent report from NFO Market Research
that shows E*TRADE ranks number one nationally in top-of-mind awareness among
electronic trading companies.
"We believe the Media Metrix and NFO reports are complimentary as both
show that when individual investors think of electronic trading, they think of
E*TRADE," continued Gramaglia. "The reports indicates the success of our
financial destination strategy. With such a significant number of visitors,
it seems individual investors are saying they would rather take advantage of
the financial services at E*TRADE than any other site."
E*TRADE also recently received the number one ranking from leading
industry analyst, Gomez Advisors, in the Summer 1999 review of Internet
Brokerages. According to the Gomez report, "E*TRADE offers more product,
better use of information and competitive pricing -- a package that is better
than all of the rest. E*TRADE simply offers more features, tools and services
than its competitors, whether it is a trading game, NASDAQ Level II quotes,
fully interactive charts and affinity programs."
According to the "Key Measures Report" for May 1999, E*TRADE's Internet
reach was greater than the combined Internet reach of Charles Schwab,
Ameritrade, Discover Brokerage and Datek. Specific results of the report are:
Investing Sites Unique Visitors Financial News Unique Visitors
E*TRADE 1,810,000 E*TRADE 1,810,000
Fidelity 951,000 CBS MarketWatch 1,609,000
Charles Schwab 839,000 CNNfn 1,346,000
Ameritrade 403,000 Bloomberg.com 924,000
DLJ Direct 401,000 Motley Fool 851,000
Discover Brokerage 327,000 TheStreet.com 783,000
Datek 222,000 Silicon Investor 333,000
"We believe the Media Metrix report is a strong validation of the
value-added services and content-rich financial service offerings available at
E*TRADE," said Gramaglia. "One of our strongest areas of development has been
inclusion of the 'sticky' features that get individual investors coming -- and
staying -- on the web site. We believe E*TRADE is providing more of these
features than any other site in our category."
About E*TRADE
E*TRADE, a global leader in online personal financial services, has
emerged as the world's most-visited online investing site. The content-rich
Destination E*TRADE web site offers value-added investing and research
features, premium customer service and a fully redundant, proprietary
Stateless Architecture(SM) infrastructure. E*TRADE intends to expand its
global positioning by launching branded web sites in the top 20 financial
markets worldwide.
In recognition of its innovation and industry leadership, E*TRADE was
ranked the best online brokerage by Gomez Advisors (Summer 1999) and Lafferty
Information and Research Group (4Q98, 1Q99). E*TRADE also was the first
securities and financial services company to be awarded the WebTrust seal of
assurance by the American Institute of Certified Public Accountants (AICPA).
E*TRADE is committed to providing the most comprehensive financial
services experience on the Internet, as demonstrated by its acquisition of
Clearstation.com, a community-based financial analysis site, as well as
strategic investments in E*OFFERING, a full-service online investment bank,
and Archipelago, a leading Electronic Communications Network (ECN). E*TRADE
also is positioned to become the first pure-play e-commerce company in the
financial services sector -- combining online banking and brokerage services
-- through a definitive merger agreement with Telebanc, the nation's leading
branchless bank. It is anticipated that the Telebanc merger will close this
fall.
E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company,
E*TRADE Group Inc., are headquartered in Palo Alto, Calif.
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