Keystone Fulfillment Appoints Frank C. DiMaria as Senior Vice President - Sales & Marketing
WEEHAWKEN, N.J.--(BUSINESS WIRE)--June 29, 1999--Hanover Direct, Inc. (AMEX: HNV)
announced today the appointment of Frank C. DiMaria as Senior Vice President, Sales &
Marketing, for its Keystone Fulfillment, Inc. subsidiary.
Mr. DiMaria is responsible for developing new client relationships for Keystone
Fulfillment, the Company's one-stop e-commerce services provider. He will cultivate
clients in Keystone's core target industries of home furnishings, apparel and gifts by
drawing upon his knowledge and expertise in creating solutions for the manufacturing and
retailing communities alike. Mr. DiMaria reports directly to Dick Metzler, President of
Keystone Fulfillment, Inc.
"We are extremely pleased to have Frank lead our Sales and Marketing program. He has
the strong results-oriented skills and experience in sales, marketing, logistics, and
general management needed to expand Keystone's client base. He understands and has
experience in building customized partnerships that can drive marketing and retail
innovation while at the same time improving efficiency and bottom line results. Frank
will be instrumental in making Keystone Fulfillment the preferred e-commerce provider and
an e-commerce industry leader," stated Metzler.
DiMaria has extensive global experience with Internet related products and developing
e-commerce strategies and alliances. He joins Keystone Fulfillment from The Stanley Works
where he was Vice President of National Account Sales. While there he was responsible for
developing retail relationships with companies like Target, Costco and Kmart. Prior to
that, DiMaria was at P & O Nedlloyd, an international transportation trade company, where
he served as Senior Vice President/General Manager, Sales & Marketing steering the
strategic and tactical business activities of the Sales and Marketing Departments.
DiMaria has also served in many senior sales management roles for Federal Express
Corporation where he was responsible for directing the development of sales partnerships
for the largest global account in the FedEx system.
Keystone is able to provide 'front-end' logistical services required by e-commerce
companies such as telemarketing, order processing, credit card transaction processing,
customer database management, systems programming, and interface support; plus a
comprehensive range of fulfillment, order management, inventory control and web
marketing. It can provide new Internet players with virtually every resource they need,
form web site creation to creative marketing to promotional/catalog development to
structured financing, to be successful e-commerce entrepreneurs. Through its association
with the Hanover Direct portfolio of catalogs and associated web sites, as well as a
growing roster of third-party clients, Keystone has obtained expertise in a broad range
of product categories such as home fashions and home improvements, men's and women's
apparel, and gifts.
Hanover Direct, Inc. (AMEX: HNV), and its business units, provide quality, branded
merchandise through a portfolio of catalogs and e-commerce platforms to consumers, as
well as a comprehensive range of Internet, e-commerce, and fulfillment services to
businesses. The brand marketing division is comprised of the Company's catalog and
e-commerce web site portfolio of home fashions, apparel and gift brands, including
Domestications, The Company Store, Colonial Garden Kitchens, Kitchen & Home,
Improvements, The Safety Zone, Silhouettes, Tweeds, International Male, Austad's,
Undergear, and Gump's By Mail. The Company also owns Gump's, a retail store based in San
Francisco. Each brand can be accessed on the Internet individually by name. The web
services division is comprised of the Company's Internet marketing services group,
systems platform, fulfillment and telemarketing and third party fulfillment service
vendor, Keystone Fulfillment Inc. (www.keystonefulfillment.com). Information on Hanover
Direct, including each of its divisions, can be accessed on the Internet at
www.hanoverdirect.com.
CONTACT: AGG International, Public Relations, New York
Paula Zwerdling, Managing Director
212/869-8230
10:30 EDT JUNE 29, 1999
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