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Strategies & Market Trends : Rande Is . . . HOME

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To: Rande Is who wrote (8823)6/29/1999 7:11:00 PM
From: Rande Is  Read Replies (1) of 57584
 
> > Internet Rant No. 1 < <

If internet companies think they can eliminate customer service departments, the telephone or the U.S. Mail. . .just because their customers have email addresses. . .they are SORELY mistaken.

I am finding out that even the biggest internet service providers, like AOL and AtHome. . . by POLICY. . .do not call subscribers, when an issue arises. . . they ONLY send email. . . and if there is no response to the email. . . they don't drop a card in the mail or question the email addresss . . or call the subscriber to resolve. . . .they merely . . . . . . . send another email.

Give me a break. . . .no matter how you paint it. . . . that is POOR customer service.

If you are online everyday, you probably have more email addresses than you could possibly remember. . . .I know that I have maybe a dozen. . . and about a half dozen that I have never even checked for mail. . . .[you get "free email address" every time you sign up for a service.]

Now. . . let's project into the future a few more years. . . .now I've got 40 email addresses. . . no I didn't ask for them. .. they were mandatory when I signed up for access to a certain site. Now how does anyone know how to reach me? Which email address do they write?

And what about "normalJoe" that hasn't been working the internet since before it had a name. . . . he's got a dozen email addresses, too. And he still pays his bills each month with a pen, some envelopes and a check book. Remember those? They are over there next to your passbook savings account.

Back to the present. . .Guess how many passwords I have written in a file for access to certain sites. How about 100? . . . Now again, imagine 5 years from now. . . will I have 500 usernames and 500 passwords? . . .

Think about this. . . . I PURPOSELY choose NOT to sign up for access to websites. . . . JUST so that I don't have to worry about storing another user ID and password.

It's one thing to market the internet to geeks. . . we are all used to it. . . . But if this WHOLE broadband Next-Generation Internet thing is going to be rolled out to the public at large. . . .it had better be simple. . . .REALLY SIMPLE. Simple to get an answer to a simple question. . . . simple to pay the bill however the customer wishes. . . .easy to check balances and understand charges. . . .simple to be reached by others. . . . and simple to reach others.

If it is not. . . .the Next-Generation Internet will NOT be the smash success, we all know it COULD be.

And that is a thought that should make the CEOs of major internet corporations shudder.

Rande Is
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